Asia Marketing Manager (Consumer Healthcare, Singapore-based)

Drive regional marketing strategy across Asia for a leading global health and wellness retailer. Based in Singapore, you will lead campaign planning, localization, and brand governance across diverse markets, managing multi-channel initiatives across digital, e-commerce, and retail. As the primary expert, you’ll collaborate with corporate teams and key strategic retail and franchise partners to maximize commercial performance. Requires multi-market APAC consumer brand experience.

Job duties:

• Regional Campaign Execution: Lead the end-to-end planning and delivery of multi-market marketing campaigns across retail, e-commerce, and digital channels throughout North and Southeast Asia.
• Strategic Partner Management: Act as the primary in-region contact for regional distributors and a major strategic retail partner, aligning on annual trade plans and joint contractual commitments.
• Campaign Localization: Adapt global brand assets and marketing strategies to fit highly diverse Asian markets, balancing regional brand consistency with local consumer relevance.
• Retail & Merchandising Governance: Oversee brand compliance and drive impactful in-store presence by developing specialized merchandising solutions, such as "store-in-store" branded bays.
• Performance Tracking & Insights: Monitor campaign KPIs, analyze consumer data, and manage marketing budgets to deliver clear performance reporting and optimization recommendations to regional leadership.

Candidate profile:

• Regional & Industry Expertise: Proven track record in marketing management across multiple Asian markets (specifically North and Southeast Asia) within consumer retail, FMCG, health & wellness, or beauty sectors.
• Partner & Stakeholder Management: Extensive experience collaborating with international franchise partners, corporate retailers, and distributors, utilizing strong cross-cultural communication skills to drive joint trade plans.
• Omnichannel & Retail Proficiency: Strong expertise in brick-and-mortar retail marketing, operations, and specialized in-store merchandising (e.g., store-in-store branded displays) alongside global brand launches.
• Digital & E-Commerce Savvy: In-depth knowledge of digital marketing platforms, social media strategy, content development, and multi-channel e-commerce campaign execution.
• Campaign Localization: Expert ability to adapt global brand campaigns into culturally relevant, localized regional strategies across diverse markets while strictly maintaining brand consistency and governance.
• Project & Data Management: Strong project management and execution skills, with a data-driven mindset to manage agency partners, oversee regional budgets, track campaign KPIs, and deliver insights to leadership.