Commercial Director, APAC (International Travel Product Brand)

Connected Group ·www.connectedgroup.com

Location Hong Kong, Hong Kong
Salary HKD 1,200,000 - 2,000,000 / year
Type Full time
Level Director
Source Shazamme
Consumer & Retail
Apply direct

About the Company

Our client is an international travel product brand with a growing presence across Asia Pacific and other global markets. The company is recognized for its commitment to quality, innovation, and customer experience, and continues to invest in strengthening its market position through commercial excellence, retail development, and strategic partnerships.

As part of its ongoing regional growth strategy, the company is seeking an experienced Commercial Director to lead commercial activities across multiple markets in Asia Pacific.

The Role

Reporting to the regional leadership team, the Commercial Director will be responsible for developing and executing commercial strategies to drive sustainable growth across a diverse portfolio of markets and sales channels.

This is a regional leadership role with responsibility for sales performance, business development, channel strategy, distributor management, and cross-functional collaboration. The successful candidate will play a key role in shaping long-term growth plans while ensuring strong execution across the region.

Key Responsibilities

Commercial Strategy & Business Growth

  • Develop and implement regional commercial strategies to achieve business growth objectives.
  • Identify new market opportunities and expansion initiatives across Asia Pacific.
  • Establish long-term sales roadmaps, annual business plans, and channel development strategies.
  • Monitor market trends, consumer behaviour, and competitive activities to identify growth opportunities.

Distributor & Channel Management

  • Build strong relationships with distributors, wholesale partners, and key accounts.
  • Provide strategic direction and support to business partners to improve commercial performance.
  • Evaluate channel effectiveness and identify opportunities to enhance market coverage and customer reach.
  • Drive sales performance across retail, wholesale, travel retail, e-commerce, and other relevant channels.

Retail & Customer Experience

  • Support the development of retail strategies that strengthen brand positioning and customer engagement.
  • Work closely with local teams and partners to elevate customer experience and in-store execution.
  • Identify opportunities to enhance brand visibility and consumer connectivity across different markets.

Cross-Functional Leadership

  • Partner closely with Marketing, Product, Supply Chain, Finance, and Operations teams to align business priorities.
  • Contribute market insights to support product strategy and business planning.
  • Ensure strong collaboration across functions to deliver commercial objectives.

Team Leadership

  • Lead, coach, and develop a regional commercial team.
  • Foster a high-performance, collaborative culture focused on accountability and continuous improvement.
  • Build organizational capability to support future growth plans.

Requirements

  • Bachelor's degree in Business, Marketing, Management, or related discipline.
  • 15+ years of commercial, sales, or general management experience within travel-related products, such as bags, luggage, performance watches or accessories.
  • Proven success managing multi-country or regional business responsibilities across Asia Pacific.
  • Strong experience in distributor management, channel development, and commercial planning.
  • Demonstrated ability to drive both strategic initiatives and operational execution.
  • Strong understanding of retail and consumer markets.
  • Excellent stakeholder management and influencing skills.
  • Experience leading and developing high-performing teams.
  • Strong analytical, planning, and problem-solving capabilities.
  • Fluency in English is required. Additional Asian language capabilities will be advantageous.

What Success Looks Like

The successful candidate will:

  • Drive sustainable commercial growth across the region.
  • Strengthen relationships with key business partners and distributors.
  • Enhance customer and brand experience across channels.
  • Build strong cross-functional alignment to support business objectives.
  • Establish a clear roadmap for future market and business development.

Frequently asked questions

Who is hiring for the Commercial Director, APAC (International Travel Product Brand) role?
Connected Group is hiring for the Commercial Director, APAC (International Travel Product Brand) position, a Shazamme client. Apply directly on the employer's career site.
Where is the Commercial Director, APAC (International Travel Product Brand) job located?
The Commercial Director, APAC (International Travel Product Brand) role with Connected Group is based in Hong Kong, HK.
What does the Commercial Director, APAC (International Travel Product Brand) role pay?
Connected Group lists the Commercial Director, APAC (International Travel Product Brand) role at HKD 1,200,000–2,000,000 per year.
Is the Commercial Director, APAC (International Travel Product Brand) role full-time or contract?
This is a full time position at Connected Group.
What experience level is the Commercial Director, APAC (International Travel Product Brand) role?
The Commercial Director, APAC (International Travel Product Brand) position is aimed at director-level candidates.
How do I apply for the Commercial Director, APAC (International Travel Product Brand) role at Connected Group?
Apply directly on Connected Group's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.
Apply direct