Sales Manager (Restaurants, Bars & Clubs)
Connected Group ·www.connectedgroup.com
Apply directAbout the Client
A world-leading European wine and spirits group with a prestigious portfolio of global premium brands.
Known for driving convivial experiences and innovative trade strategies, they offer a dynamic, performance-focused environment where commercial managers partner with iconic venues to elevate brand presence across the Asia-Pacific region.
Key Responsibilities
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Sales & Revenue Generation: Develop and execute annual commercial plans to achieve sales volume, revenue, and distribution targets across assigned on-trade venues.
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Account & Relationship Management: Build and maintain strong long-term commercial relationships with venue owners, F&B directors, and bar managers.
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Commercial Terms & Pricing: Negotiate, manage, and renew venue promotional agreements and listing terms while maintaining margin controls.
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Brand Visibility & Activation: Collaborate with brand marketing teams to secure premium menu placements, back-bar display visibility, and venue activations.
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Market Intelligence & Analytics: Monitor competitor activity, analyze market trends, and deliver regular performance insights to refine channel strategy.
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Financial Management: Oversee credit terms, monitor pricing structures, and ensure timely payment collection in accordance with company financial policies.
Candidate Profile
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Education: Degree holder in Business Administration, Marketing, or a related discipline.
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Experience: Minimum 6+ years of relevant sales experience within the wine and spirits industry or FMCG, with proven exposure to the on-trade channel (restaurants, bars, clubs).
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Skills: Strong negotiation, account management, and numerical skills with a proactive, target-driven mindset.
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Lifestyle & Network: Dynamic, outgoing personality with an established network in the local hospitality and nightlife scene; comfortable working late hours for trade visits.
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Languages & IT: High proficiency in written and spoken English and Cantonese; skilled in MS Office applications (Excel, PowerPoint, Word).