Marketing Manager (Retail Activation, Luxury Category)

Key Responsibilities

• Assist in developing annual marketing plans, monitor campaign budgets, and prepare monthly performance reports and post-campaign evaluations.
• Coordinate seasonal product debuts and promotional campaigns, supporting copy, visuals, and POS asset creation.
• Oversee in-store activations, window displays, visual merchandising (VM) implementation, and point-of-sale (POS) distribution across retail and wholesale partners.
• Plan and execute engaging retail events, pop-up stores, customer appreciation initiatives, and loyalty promotions.
• Manage inventories of visual merchandising props and gift-with-purchase (GWP) items while coordinating with external agencies and printing suppliers.
• Work closely with local retail teams, external business partners, and global team members at the New York head office

Candidate Profile

• Bachelor’s degree in Business, Marketing, Communications, or a related discipline.
• Around 5 years of relevant experience in marketing, retail execution, or product marketing.
• Excellent organizational skills, acute attention to detail, and a hands-on approach to store-level execution and visual merchandising.
• Outstanding communication skills with fluency in written and spoken English, Cantonese, and Mandarin.
• Proven ability to work effectively across diverse cultural environments and matrixed global structures.