Consumer and belief intelligence analyst/ Lead - Digital & Comms Agency

Newly created and unique opportunity to join a thriving PR/Comms agency!
You will be involved in helping their vast and varied client base and governments navigate complex issues and manage reputational risk and shape public beliefs.
  
You will monitor, analyse, and interpret emerging patterns in social discourse, online behaviour, and your stakeholders perceptions.
  
You will generate concise reports to inform strategic decisions, including intelligence analysis.
  
You will collaborate with cross-functional teams to identify risks, opportunities, and actionable insights and deliver data-driven strategies at pace.
  
In short this role is part analyst, part detective, part strategist.
They are excited to see what insights you can deliver and bring to the table, and spotting what isn’t obvious and what others can’t!
  
This is a truly unique role to carve out for yourself, with definite career progression and the opportunity to potentially build out your own team down the line.

• Permanent role but open to a temp- perm scenario
• £80k-£100k + benefits
• Ideally 4 days in the London office
• ASAP start but can be flexible and wait notice periods

The role:

• Run the Conversation and Behaviour analysis across client work and your own market intelligence.
• This means social listening (done properly) monitoring online behaviour and analysis that turns thousands of raw signals into something the board will act on.
• You will work with AI throughout on the custom made AI platform, ensuring accuracy and catch any errors. AI will do the groundwork, you must do the thinking.
• Run social listening across X, Reddit, Telegram, LinkedIn, forums, review sites, and employee voice platforms such as Glassdoor and Blind. (Ensure you separate real signal from bots and noise
• AI visibility work- track online behaviour and trends
• Build and apply classification rules, ensuring analysis is consistent in regardless to whoever is running it (so it holds up when a client challenges it)
• Run the internal tools AI pipeline, ensuring quality on every output, and flag anything that does not stand up.
• Turn findings into clear written insights,
• Help build and present Belief Assessments and Belief Gap analysis and ongoing intelligence work, including partnering with clients and presenting.

The person:

• Experience in social listening and online behavioural understanding and research, and experience with tools such as Brandwatch, Meltwater, Pulsar, Talkwalker, Sprinklr etc
• Strong with both numbers and narrative, the ability to look at trends and analyse
• Understand how a story moves across X, Reddit, and Telegram i
• A confident  user of AI tools (you don't need to be a specialist yet)
• Search, SEO, or GEO (AI visibility) experience.
• Possible backgrounds include corporate communications, public affairs, research, planning, or agency strategy.
• Ideally experience in regulated or contested sectors (for example food and drink, energy, gambling, financial services, or government).
• Basic data visualisation skills and comfortable with polling or survey data
• Strong Analytical Skills and expertise in interpreting qualitative and quantitative data (ideally but not vital)
• Comfort in handling large datasets and utilising AI-powered tools for insights
• Ability to work collaboratively in an interdisciplinary and fast-paced environment
• Experience in strategy or data-driven campaign planning is a plus
• A degree in data science or similar is useful

Please note due to the large volume of applications we receive we cannot respond to everyone.
  
If this sounds like the ideal position for you, or if you are interested in exploring other Data Analyst, Senior Data Analyst, Junior Data Analyst, Social listening jobs in London, please get in touch. 
  
As a specialist in Data & Analytics recruitment I always have a number of Data Analyst, Senior Data Analyst, Junior Data Analyst, Data Engineer or Data scientist jobs across Advertising, Production, tech, and Media Agencies in London and beyond. You can follow me on LinkedIn, or email annie@theindustryclub.co.uk 
  
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
  
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.