Commercial Lead (B2B, HORECA)

Connected Group ·www.connectedgroup.com

Location Hong Kong, Hong Kong
Salary HKD 60,000 - 70,000 / year
Type Full time
Level Lead
Source Shazamme
Sales, Marketing & Communications
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A premier F&B brand is looking for a Commercial Lead to lead its corporate growth in Hong Kong. Reporting to executive leadership, you will take ownership of the B2B division, executing operational plans and driving financial targets across channels. Leveraging your commercial leadership and strategic acumen, you will scale operations and maintain world-class luxury brand standards.

Key Responsibilities

  • B2B Strategy & Execution: Formulate and execute comprehensive B2B business strategies and annual operational plans, utilizing market and competitive intelligence to drive sustainable growth.

  • Commercial Performance & Financial Results: Achieve ambitious sales, marketing, and financial targets while ensuring seamless alignment with global headquarter policies, trade terms, and channel strategies.

  • Premium Brand & Customer Excellence: Uphold rigorous luxury brand standards, ensuring a consistent, high-end customer experience across all Out-of-Home touchpoints.

  • Cross-Functional Operations: Partner closely with supply chain, demand planning, and customer service teams to optimize business operations and account management.

  • Team Leadership & Development: Coach, mentor, and build a high-performing commercial team, fostering a culture of accountability, entrepreneurship, and continuous professional growth.

Candidate Profile

  • Experience: Minimum 8–10+ years of progressive commercial leadership experience in B2B sales, key account management, or business unit leadership within premium FMCG, luxury goods, or hospitality sectors.

  • Strategic & Financial Acumen: Proven track record of managing P&L, driving revenue growth, optimizing budgets, and executing channel strategies in a corporate environment.

  • Operational Expertise: Strong experience managing cross-functional supply planning, demand forecasting, and resource allocation.

  • Leadership Style: Inspirational, results-oriented leader with exceptional interpersonal, negotiation, and talent development skills.

  • Languages: Excellent verbal and written communication skills in English and Chinese (Cantonese and Mandarin).

Frequently asked questions

Who is hiring for the Commercial Lead (B2B, HORECA) role?
Connected Group is hiring for the Commercial Lead (B2B, HORECA) position, a Shazamme client. Apply directly on the employer's career site.
Where is the Commercial Lead (B2B, HORECA) job located?
The Commercial Lead (B2B, HORECA) role with Connected Group is based in Hong Kong, HK.
What does the Commercial Lead (B2B, HORECA) role pay?
Connected Group lists the Commercial Lead (B2B, HORECA) role at HKD 60,000–70,000 per year.
Is the Commercial Lead (B2B, HORECA) role full-time or contract?
This is a full time position at Connected Group.
What experience level is the Commercial Lead (B2B, HORECA) role?
The Commercial Lead (B2B, HORECA) position is aimed at lead-level candidates.
How do I apply for the Commercial Lead (B2B, HORECA) role at Connected Group?
Apply directly on Connected Group's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.
Apply direct