Sales Director, Asia (Craft / Creative DYI)
Connected Group ·www.connectedgroup.com
Apply directAbout the Client
Our client is an established global consumer products company operating market-leading brands across specialty crafting, lifestyle, and consumer goods categories. Renowned for quality and innovation, the group empowers its regional leaders to combine strategic vision with hands-on business building, scaling high-performance platforms across diverse Asian markets.
Key Responsibilities
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Regional Business Leadership & Strategy: Own regional sales, profitability, and overall commercial performance across Asia, formulating mid-term strategic plans and annual budgets.
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China Market Expansion & Channel Strategy: Drive aggressive growth in China and key Asian territories, optimizing Go-To-Market execution across traditional retail, modern trade, and distributors.
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E-Commerce & Digital Acceleration: Scale omnichannel operations by expanding marketplace, pure-play, and social commerce partnerships.
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Key Account & Commercial Management: Lead negotiations on strategic commercial agreements, pricing frameworks, and trading terms with top regional partners.
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Organizational Development: Build, lead, and mentor a high-performing regional team spanning sales, e-commerce, marketing, and operations.
Candidate Profile
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Experience: Minimum 8+ years of progressive commercial leadership experience within consumer packaged goods (CPG), FMCG, retail, lifestyle, or comparable industries, including regional or business unit leadership with P&L ownership.
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China Market Expertise: Deep, proven expertise in the China or Greater China market, with a strong understanding of local retail ecosystems, distributor networks, marketplaces, social commerce, and consumer dynamics.
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Channel Mastery: Demonstrated success in omnichannel business models, spanning offline retail and advanced digital commerce.
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Language Skills: Fluency in English and Mandarin Chinese is mandatory; proficiency in Cantonese is a strong advantage.
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Leadership Style: Entrepreneurial, hands-on leader with a strong growth mindset, high strategic capability, and the agility to scale businesses from a lean setup.
Frequently asked questions
Who is hiring for the Sales Director, Asia (Craft / Creative DYI) role?
Connected Group is hiring for the Sales Director, Asia (Craft / Creative DYI) position, a Shazamme client. Apply directly on the employer's career site.
Where is the Sales Director, Asia (Craft / Creative DYI) job located?
The Sales Director, Asia (Craft / Creative DYI) role with Connected Group is based in Hong Kong, HK.
What does the Sales Director, Asia (Craft / Creative DYI) role pay?
Connected Group lists the Sales Director, Asia (Craft / Creative DYI) role at HKD 80,000–100,000 per year.
Is the Sales Director, Asia (Craft / Creative DYI) role full-time or contract?
This is a full time position at Connected Group.
What experience level is the Sales Director, Asia (Craft / Creative DYI) role?
The Sales Director, Asia (Craft / Creative DYI) position is aimed at director-level candidates.
How do I apply for the Sales Director, Asia (Craft / Creative DYI) role at Connected Group?
Apply directly on Connected Group's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.