Brand Manager, Japan-based (Sports & Outdoor)

Connected Group ·www.connectedgroup.com

Location Japan
Salary JPY 50,000 - 65,000 / year
Type Full time
Level Mid
Source Shazamme
Sales, Marketing & Communications
Apply direct

About the Client

Our client is a global consumer products company operating market-leading brands across household, outdoor, and lifestyle categories. Managing a portfolio of trusted, high-performance consumer brands, the group empowers outdoor enthusiasts and everyday consumers through innovative products supported by an inclusive, collaborative, and adaptive international workplace.

Key Responsibilities

  • Campaign Execution & Activation: Develop and execute multi-channel marketing initiatives, social media strategies, and brand events to build market share in Japan and target APAC markets.

  • Stakeholder & Partner Collaboration: Direct external agencies, design houses, and local business partners to implement marketing plans on schedule and within budget allocations.

  • Market Insights & Analytics: Track campaign KPIs, monitor marketing expenditure, and gather consumer insights to deliver actionable, data-driven strategy adjustments.

  • Brand Compliance & Governance: Manage internal/external approval processes, ensuring marketing collateral aligns with brand standards and local regulatory requirements.

  • Enablement & Training: Conduct product training sessions for internal teams and commercial partners when required.

Candidate Profile

  • Experience: Minimum 5+ years of solid brand and marketing experience within outdoor, lifestyle, or consumer hardgoods brands.

  • Regional Market Exposure: Proven experience executing campaigns in the Japan market, alongside exposure to at least one key APAC market (e.g., South Korea, China, Australia).

  • Technical & Digital Acumen: Strong proficiency in social media and online marketing; experience with DTC and e-commerce platform marketing workflows is an advantage.

  • Language Skills: Excellent verbal and written communication skills in Japanese (JLPT N1 or Native) and English.

  • Work Style: Detail-oriented team player with strong patience, a can-do attitude, and the ability to manage tight schedules (valid Japan working visa holders welcome).

Frequently asked questions

Who is hiring for the Brand Manager, Japan-based (Sports & Outdoor) role?
Connected Group is hiring for the Brand Manager, Japan-based (Sports & Outdoor) position, a Shazamme client. Apply directly on the employer's career site.
Where is the Brand Manager, Japan-based (Sports & Outdoor) job located?
The Brand Manager, Japan-based (Sports & Outdoor) role with Connected Group is based in JP.
What does the Brand Manager, Japan-based (Sports & Outdoor) role pay?
Connected Group lists the Brand Manager, Japan-based (Sports & Outdoor) role at JPY 50,000–65,000 per year.
Is the Brand Manager, Japan-based (Sports & Outdoor) role full-time or contract?
This is a full time position at Connected Group.
What experience level is the Brand Manager, Japan-based (Sports & Outdoor) role?
The Brand Manager, Japan-based (Sports & Outdoor) position is aimed at mid-level candidates.
How do I apply for the Brand Manager, Japan-based (Sports & Outdoor) role at Connected Group?
Apply directly on Connected Group's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.
Apply direct