Senior Areas Sales Manager (BU: Egg)

Senior Area Sales Manager, BU Egg

Location: Malaysia

Monroe Consulting Group, an Executive Recruitment Firm, is partnering with a leading organisation within the Industrial sector to hire a Senior Area Sales Manager, BU Egg based in Malaysia.

Position Overview

Lead the growth and commercial performance of the company's egg business unit by developing business opportunities, driving sales strategies, and strengthening market presence across the region.
This role plays a critical part in achieving revenue, profitability, and market share objectives while supporting product development, customer engagement, and regional collaboration initiatives.

Key Responsibilities

• Responsible for the Company's Egg sales-related activities including developing new business, growth strategies and opportunities and maximising long-term profitable volume growth.
• Realise sales budget (target) both in volume, margin and market share.
• Analyse the market and determine the sales strategy including a market-specific pricing policy.
• Participate in generating "Proven Solutions", sales manuals, product and solution templates for proposals, meetings, workshops and other specific sales material.
• Recommend and take part in trade shows and other relevant marketing projects.
• Resolve customer complaints regarding sales and service and manage key client relationships.
• Recommend and implement detailed annual sales operating plans and preparation of sales performance reports for strategic analysis and review on a monthly or quarterly basis.
• Collect and share product ideas/market requirements. Actively participate in the design of BU Egg related products in collaboration with the customer solutions, engineering and HQ.
• Assist in the roll out of new products to the relevant countries in our region.
• Assist and lead the project sales with consulting on farm management level.
• Determine training requirements for BU Egg sales team.
• Liaise with respective Asia regions to conduct BU Egg product trainings regionally.

Key Requirements

Qualifications & Experience

• Degree in Business, Marketing, Engineering, Animal Production or any other equivalent qualification.
• Minimum 5 years' experience in investment goods with relevant experience as a Sales Manager with P&L responsibilities.
• Those with sales production or sales engineering experience in the fields of agriculture shall be favourably considered.

Technical / Functional Expertise

• Proven ability to develop new business, growth strategies and market opportunities.
• Experience in achieving sales budgets covering volume, margin and market share targets.
• Strong market analysis and sales strategy development capabilities, including pricing strategy formulation.
• Experience in developing sales materials, solution proposals, sales manuals and product templates.
• Ability to prepare detailed annual sales operating plans and sales performance reports for strategic review.
• Experience in product development collaboration with customer solutions, engineering and head office stakeholders.
• Exposure to new product rollout initiatives across multiple countries.
• Experience leading project sales and providing farm management-level consultation.
• Knowledge of training needs assessment and sales capability development programmes.
• Ability to work across regional teams to coordinate and conduct product training programmes.
• Willingness and ability to travel within the Asia region.

Soft Skills & Leadership Competencies

• Excellent business acumen with a proven business track record.
• Excellent networking and interpersonal skills.
• Proactive and able to work independently.
• Strong written and verbal English communication skills.
• Strong leadership and coaching skills with evidence of building, retaining and motivating a high-performing sales team.