VP of Commercial Strategy & Sales

Key Responsibilities

• Motivate and direct a high-performing sales division, setting transparent performance benchmarks and cultivating an environment of strict accountability.
• Mentor team members to optimize the sales funnel, transforming prospects into high-value accounts and accelerating conversion velocities.
• Foster cross-functional synergy with internal production, marketing, and finance business units to guarantee flawless campaign deployment.
• Forge and cultivate enduring alliances with prominent brands, major media-buying agencies, and corporate partners.
• Pioneer business expansion initiatives targeting cross-border trade and regional collaborations within mainland China markets.
• Continually scout for untapped industry niches and innovative ad formats to diversify corporate income streams.
• Craft dynamic pricing frameworks and inventory management practices to extract maximum financial yield from every media asset.
• Take ownership of the financial pipeline, delivering precision revenue projections while monitoring overall organizational health.
• Oversee contractual compliance for agency accounts and champion rigid credit-control measures to safeguard cash flow and compress collection cycles.
• Drive the adoption and commercial roll-out of automated ad-buying capabilities and screen-based media innovations.
• Analyze competitive movements and shifting audience behaviors to keep the business agile and ahead of market trends.

Candidate Profile:

• 10–15+ years of media sales leadership managing large teams and delivering on aggressive revenue targets.
• Expertise in media sales (publication, broadcasting, digital ad, OOH, etc) with strong negotiation skills and agency/client networks.
• Sharp financial and digital acumen across revenue forecasting, collections, and programmatic ecosystems.