Head of Marketing - SaaS

The Role

My client, a leading software solutions provider in the eyecare technology space, is seeking a skilled, dynamic and experienced Head of Marketing to join their team based in Dublin 15. This is a full-time, permanent, hybrid position.

As Head of Marketing, you will lead the organisation's global marketing strategy, driving product growth and brand impact across digital and in-person channels, while leading and developing high-performing teams. This role is central to the continued global growth of the client's flagship SaaS product, and is best suited to a marketing leader who has already done this at scale in a B2B SaaS environment.

This role requires:

• Proven B2B SaaS marketing experience - this is essential, not preferred
• Demonstrated success launching major products on a global/international scale

Candidates without both of the above are unlikely to be considered, regardless of other marketing experience.

Tasks & Duties

• Lead and inspire a cross-functional marketing team, fostering a collaborative, high-performing culture across product, brand, and client digital marketing.
• Mentor and empower team members with guidance, support, and development opportunities to achieve ambitious goals.
• Develop and execute an integrated marketing strategy that drives product growth, brand awareness, and business outcomes.
• Define clear brand positioning and messaging, ensuring consistency across all channels and markets.
• Lead the growth of key SaaS products through strategic digital campaigns, in-person initiatives, and major international launches.
• Drive data-driven marketing strategies, optimising lead generation, conversion, and campaign performance.
• Maximise brand visibility and qualified leads through targeted industry events, conferences, and strategic partnerships.
• Collaborate with Sales, Product, and executive leadership to align marketing initiatives with commercial objectives.
• Oversee client-focused marketing efforts, ensuring exceptional service delivery, client satisfaction, and retention.
• Build and maintain strong client relationships, translating insights into impactful marketing strategies.
• Provide actionable insights and recommendations to leadership, informed by analytics, competitive research, and market trends.
• Advocate for the customer, ensuring marketing initiatives remain client-centric and deliver measurable impact.

Experience, Knowledge & Qualifications

• Essential: Minimum 3+ years' marketing experience within a B2B SaaS environment, with direct ownership of go-to-market strategy.
• Essential: Demonstrated, hands-on experience leading a major product launch on a global/international scale - able to speak in detail about the strategy, execution, and results.
• 10+ years' overall marketing experience, including at least 3 years focused on lead generation.
• A Bachelor's degree in Marketing or a related field, with an MBA or equivalent advanced degree preferred.
• Demonstrated success leading, mentoring, and developing high-performing marketing teams.
• Exceptional communication, leadership, and interpersonal skills, with the ability to build trust-based relationships across all levels of the organisation and with clients.
• A collaborative, results-driven, and analytical mindset - passionate about inspiring teams, promoting an inclusive culture, and leveraging data to guide strategic marketing decisions.
• Candidates must currently reside within a commutable distance of Dublin 15 with full working rights.

For further information please contact Sabrina at FRS Recruitment