PSRO Pillar Head

Executive recruitment company Monroe Consulting Group Philippines is recruiting on behalf of a global leader in premium pet nutrition. Our respected client is seeking a PSRO Pillar Head for a hybrid position based in BGC, Taguig.

The PSRO Pillar Head is responsible for the development and execution of the PSR channel's long-term sales and marketing strategy in the Philippines. This multi-faceted role is accountable for developing the roadmap to deliver accelerated growth and profitability required to achieve the country's 2030 ambitions.

The PSRO Pillar Head reports to the Market Head and is a member of the Philippine Management Team. The role is responsible for people management, including identifying talent needs, recruiting, hiring, and selecting talent. As a line manager, the position is responsible for setting priorities and providing solutions to achieve or exceed company, Sales Operations, and individual objectives. The successful candidate will serve as the company's ambassador in every interaction, both internally and externally, and will work effectively with all levels of PSRO account representatives, as well as external vendors and agencies.

Key Responsibilities

• Understand the competitive dynamics of the pet food category, the boundaries of the market, the strengths and weaknesses of the company's brand, the strengths and weaknesses of key competitors, and consumer behavior to develop a holistic sales and marketing strategy that delivers profitable growth and cash. Develop the PSRO business by identifying and leveraging new opportunities for PSR sales and market share growth.
• Lead the long-term Sales and Customer/Shopper Marketing strategy development and execution for the Philippines, aligned with the SEA cluster and Regional 2030 vision, with critical elements including:
  • PSRO Portfolio Strategy – Define how the portfolio should evolve based on category development, market trends, and consumer profiles, including portfolio innovations and renovations.
  • Pricing – Conduct a clear assessment of key internal and external factors to develop a focused two-year pricing strategy.
  • Route-to-Market – Maximize brand presence and availability in the Philippine market through effective trade activation campaigns and sales priorities.
  • Perfect Store Project – Increase brand visibility and physical availability across offline and online PSRO channels by driving category solutions through the Perfect Store concept.
  • Sales Efficiency – Build selling and negotiation capabilities, develop field visit standards, establish KPIs, evaluate sales performance and field force efficiency, and continuously refine sales strategies.
  • Key Account Management – Build productive relationships with key accounts to drive category development and execution excellence. Participate in top-to-top meetings and joint business planning with major PSRO accounts.
  • Shopper & Trade Marketing – Design and implement annual marketing plans that deliver profitable growth, positive ROI, and increased numerical distribution.
  • Category & Customer Marketing – Define category growth drivers for top accounts, including customized activations and annual marketing plans.
  • E-commerce & Omnichannel Development – Leverage e-commerce growth, implement best-in-class digital solutions, and drive customer recruitment and prescription through online services.
  • Sales Operations – Support the PSRO sales organization through effective systems, reporting, forecasting, KPI management, sales incentive programs, and customer trading terms while ensuring the efficient use of sales systems and IT tools.
• Own and co-lead the S&OP+ process, including Demand Management Review, to align day-to-day operations with long-term strategic objectives and ensure sales forecast accuracy.
• Lead and actively participate in global, regional, and local projects to maximize business value. Represent the Philippines in global workstreams and collaborate with regional and global PSR communities to promote effective communication and best practice sharing.
• Work closely with the Vet Pillar, Pro Pillar, Marketing, and Supply teams to create a collaborative environment that enhances PSR sales growth.
• Design and develop an effective organizational structure that addresses long-term capability gaps while delivering high performance and exceptional customer service.
• Recruit, motivate, and develop a high-performing team through strong leadership, engagement, and retention while fostering a supportive, inclusive, and innovative work environment.

Key Qualifications
Education and Professional Qualifications

• Graduate degree or relevant experience preferred.
• Excellent verbal and written communication skills, with strong interpersonal skills.
• Strong sales background in a highly competitive environment.

Knowledge and Experience

• Minimum of 8 years of managerial experience in an international FMCG company.
• Solid experience in people management.
• Advanced analytical and decision-making skills.
• Strong presentation and negotiation skills.
• Fluent in English.