Commercial Business Lead - Beverage

Argyll Scott ·www.argyllscott.com

Location Bangkok, Bangkok, Thailand
Salary THB 1,800,000 - 2,000,000 / year
Type Full time
Level Lead
Source Shazamme
Commercial
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Our client is an international FMCG company with a strong portfolio of premium beverage brands and is seeking a commercially driven leader to take ownership of the overall business performance in Thailand. This role offers an exciting opportunity to lead the commercial agenda across sales, marketing, distributor management, and business planning, with full P&L responsibility. Working closely with regional stakeholders and local partners, you will be responsible for driving sustainable growth, strengthening market presence, and delivering long-term commercial success.

Key Responsibilities

  • Lead the commercial strategy across the brand portfolio, driving sales performance, distributor excellence, and profitable growth.
  • Identify new market opportunities, customer insights, and competitive trends to shape commercial strategy
  • Partner closely with the local distributor to develop annual business plans, commercial priorities, and execution strategies.
  • Drive portfolio performance through pricing, route-to-market optimization, brand activation, and commercial investment.
  • Ensure best-in-class execution across on-trade, off-trade, and emerging channels where applicable.
  • Own the full P&L and commercial planning process, including forecasting, budgeting, pricing, and investment decisions.
  • Collaborate closely with regional marketing, finance, supply chain, and commercial teams to align priorities and optimize business performance
  • Monitor business performance, evaluate commercial investments, and implement actions to improve profitability and operational efficiency
  • Build, coach, and lead a high-performing commercial team while fostering a culture of accountability and continuous improvement

Requirements

  • 10+ years of commercial leadership experience within FMCG, consumer goods, beverages, alcohol or related industries
  • Strong experience leading sales, distributor management, and commercial strategy
  • Demonstrated success in channel development, portfolio management, and go-to-market execution
  • Excellent leadership, stakeholder management, and negotiation skills
  • Strong financial and analytical acumen with the ability to translate market insights into business decisions
  • Experience working within regional or matrix organizations is an advantage
  • Excellent communication skills in English

If you are interested in exploring this role further, please send your resume to Munlika Jaiwattanasawat at mjaiwattanasawat@argyllscott.co.th or call directly on +66988899000 for a confidential discussion

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

Frequently asked questions

Who is hiring for the Commercial Business Lead - Beverage role?
Argyll Scott is hiring for the Commercial Business Lead - Beverage position, a Shazamme client. Apply directly on the employer's career site.
Where is the Commercial Business Lead - Beverage job located?
The Commercial Business Lead - Beverage role with Argyll Scott is based in Bangkok, TH.
What does the Commercial Business Lead - Beverage role pay?
Argyll Scott lists the Commercial Business Lead - Beverage role at THB 1,800,000–2,000,000 per year.
Is the Commercial Business Lead - Beverage role full-time or contract?
This is a full time position at Argyll Scott.
What experience level is the Commercial Business Lead - Beverage role?
The Commercial Business Lead - Beverage position is aimed at lead-level candidates.
How do I apply for the Commercial Business Lead - Beverage role at Argyll Scott?
Apply directly on Argyll Scott's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.
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