Product Marketing Manager (Interior Electronics / ADAS)

Mission:

• Be the expert on the products of the Product Group (Interior Controls)
• Anticipate market needs in all regions and identify technical trends and opportunities for the PG.
• Compile and analyze all market data for the Product Group
• Promote innovation within the PG and BG
• Support R&D activities, close collaboration with P2/P3 of the PG
• Support BG Communication for the organization of customer or outside events
• Maintain up to date Business Intelligence on competitors
• Develop and deploy Marketing tools

Responsibilities:

• Contribute to Technological Development Plan process for Product Group and support Business Group TDP
• Identify technology trends, market drivers and highlights in each region.
• Value Drivers
  • Understand how the Product Group offering creates value for our OEM customers and end consumers.
  • Conduct deep dives for emerging technologies and challenge R&D choices.
• Portfolio Management
  • Evaluate PG product portfolio to ensure the presence of attractive offers in existing and targeted segments.
  • Evaluate market potential of new technologies with R&D and BI
  • Help to develop solution offerings that are difficult for the customer to unbundle.
  • Specify new product (and service) characteristics with R&D to develop/improve product portfolio.
  • Participate/contribute to P2/P3 innovation committee
• Market Assessment
  • Establish all the market data related to the Product Group and contribute to BG consolidation.
  • Identify opportunities, design new business models and articulate value proposition for targeted markets.
• Competitive Positioning
  • Maintain up to date Business intelligence on each key competitor and newcomer, formulate their strategy.
  • Define value propositions that differentiate our offerings from those of our competitors.
• Customer and consumer Functional Needs
  • Establish PG functional roadmaps.
  • Understand the functional capabilities that our customers require in our products and services.
  • Provide segmentation tools that enable identification of the most attractive offer for a given customer.
  • Articulate OEMs’ Marketing and end consumers’ requirements early in the product development process
  • Define the most profitable business model to address each targeted segment.
  • Promote innovation at RFQs stage / Innovation OI ratio > 30%
  • Formalize OEMs’ innovation introduction process
• Marketing tools and Methodology
• Comprehensive price positioning for innovations: systematic Innovation Pricing Process
• Implement tools and methodology of the BG
• Develop and deploy new tools for the BG Marketing activities

Requirements

• Education: Technical or business school degree combined with a solid background in marketing with wide experience of the automotive field.
• 5 years in the automotive field (with OEM or supplier)
• Native Japanese and Fluency in English
• People Management: Has managed people in the past
• Experience with: business intelligence, product strategy, market pricing
• Working experience of a multicultural matrix organization