Head of Asia Business, Consumer Durables

Connected Group ·www.connectedgroup.com

Location Hong Kong, Hong Kong
Salary HKD 81,000 - 110,000 / year
Type Full time
Level Director
Source Shazamme
Sales, Marketing & Communications
Apply direct

Our client is an international consumer business group with multiple businesses. They are a new division head to lead a key pillar's Asia businesses. You will be the executive leader owning the P&L and regional growth in Asia, with China being a key market. Leveraging your experience in market expansion, e-commerce, and commercial transformation, you will build out local capacity, drive channel strategy, and expand revenue in accordance with the company's strategic plans.

Key Responsibilities

  • Strategic Growth & Regional P&L: Define and execute a multi-year growth strategy to ambitiously expand regional revenue, serving as a core member of the Global Leadership Team.

  • Commercial Transformation: Drive direct-to-consumer e-commerce and marketplace operations in various Asian markets alongside specialty retail and regional distributor networks.

  • Headquarters & Local Alignment: Collaborate with global HQ on product development, joint business planning, and marketing adaptation for Asian markets.

  • Team Leadership & Scale: Lead and mentor a multi-disciplinary regional team spanning marketing, trade marketing, customer service, e-commerce, finance, and warehouse logistics.

  • Market Expansion: Lead hands-on partner outreach, customer relationship management, and sales development across Asia Pacific spanning from Japan in the north and Australia in the south, with China being a key growth market.

Candidate Profile

  • Experience: Proven track record in general management, business unit leadership, or regional commercial execution within a consumer goods (FMCG, durables, housewares, lifestyle, or tools) multinational matrix group.

  • China Growth Track Record: Demonstrated success accelerating consumer brand penetration in Mainland China across e-commerce ecosystems and specialty retail.

  • Leadership Style: "Hands-on" strategic leader who balances high-level vision with agile daily execution in a growing regional hub.

  • Languages & Location: Business fluency in English is mandatory; fluency in Mandarin is highly desirable.

Frequently asked questions

Who is hiring for the Head of Asia Business, Consumer Durables role?
Connected Group is hiring for the Head of Asia Business, Consumer Durables position, a Shazamme client. Apply directly on the employer's career site.
Where is the Head of Asia Business, Consumer Durables job located?
The Head of Asia Business, Consumer Durables role with Connected Group is based in Hong Kong, HK.
What does the Head of Asia Business, Consumer Durables role pay?
Connected Group lists the Head of Asia Business, Consumer Durables role at HKD 81,000–110,000 per year.
Is the Head of Asia Business, Consumer Durables role full-time or contract?
This is a full time position at Connected Group.
What experience level is the Head of Asia Business, Consumer Durables role?
The Head of Asia Business, Consumer Durables position is aimed at director-level candidates.
How do I apply for the Head of Asia Business, Consumer Durables role at Connected Group?
Apply directly on Connected Group's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.
Apply direct