Key Account Manager (Alcoholic Beverages, Retail Channels)

Connected Group ·www.connectedgroup.com

Location Hong Kong, Hong Kong
Salary HKD 50,000 - 55,000 / year
Type Full time
Level Mid
Source Shazamme
Sales, Marketing & Communications
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Key Responsibilities

  • Drive business opportunities across supermarket chains, convenience stores, discounters, and liquor shops by building strong connections with key retail buyers.
  • Effectively negotiate commercial trading terms, pricing structures, and promotional allowances to maximize company sales revenue and gross margins.
  • Partner closely with brand marketing teams to execute product launches, in-store activations, and promotional programs aligned with distribution goals.
  • Analyze sales reports, track market intelligence, and leverage trade data to formulate and implement target-driven off-trade business strategies.
  • Execute and optimize agreed Above/Below-the-Line promotional budgets to ensure expenditures remain aligned with revenue target objectives.

Candidate Profile

  • University degree in Business Administration, Marketing, or a related commercial discipline.
  • Minimum 5 years of commercial sales experience in the Wine or Spirits industry, with an established network across local off-trade key accounts.
  • Proven track record of successful sales campaign execution, trading terms negotiation, and category expansion.
  • Data-driven mindset with strong strategic thinking and financial forecasting skills.
  • High level of proficiency in both written and spoken English and Chinese (Cantonese and/or Mandarin).

Frequently asked questions

Who is hiring for the Key Account Manager (Alcoholic Beverages, Retail Channels) role?
Connected Group is hiring for the Key Account Manager (Alcoholic Beverages, Retail Channels) position, a Shazamme client. Apply directly on the employer's career site.
Where is the Key Account Manager (Alcoholic Beverages, Retail Channels) job located?
The Key Account Manager (Alcoholic Beverages, Retail Channels) role with Connected Group is based in Hong Kong, HK.
What does the Key Account Manager (Alcoholic Beverages, Retail Channels) role pay?
Connected Group lists the Key Account Manager (Alcoholic Beverages, Retail Channels) role at HKD 50,000–55,000 per year.
Is the Key Account Manager (Alcoholic Beverages, Retail Channels) role full-time or contract?
This is a full time position at Connected Group.
What experience level is the Key Account Manager (Alcoholic Beverages, Retail Channels) role?
The Key Account Manager (Alcoholic Beverages, Retail Channels) position is aimed at mid-level candidates.
How do I apply for the Key Account Manager (Alcoholic Beverages, Retail Channels) role at Connected Group?
Apply directly on Connected Group's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.
Apply direct