Country Manager – China

About the Company

Our client is an innovative, fast-scaling global lifestyle platform specializing in premium brand licensing, omnichannel retail, and consumer product distribution. Holding exclusive global licenses for world-renowned brands, the company operates across key international commercial hubs.

Following successful multi-market retail expansion, the platform is now aggressively building its direct footprint and operational infrastructure across Mainland China.

Role Overview

As the Country Manager – China, you will have total P&L ownership and general management responsibility for building, scaling, and pivoting the business across Mainland China. Based in Shenzhen, you will function as an entrepreneurial leader, building local logistics loops, securing high-tier retail presence, and driving multi-channel growth.

This is a highly hands-on role in a dynamic startup environment. The company’s commercial model evolves fluidly between DTC web/e-commerce, wholesale distribution, and multi-category lifestyle platform plays. We are seeking an exceptionally smart, agile leader who thrives in constant experimentation, iterative testing, and hands-on execution.

Key Responsibilities & Scope

1. General Management & Business Model Evolution

• Drive Strategic Expansion: Lead the end-to-end commercial roadmap to establish and scale presence across key China hubs including 1^st and 2^nd tier cities.
• Agile Business Model Execution: Continuously adapt and re-invent the local commercial engine to match market dynamics, pivoting seamlessly across direct e-commerce, offline retail, distributor networks, and multi-category lifestyle ecosystems.
• Channel Replication: Replicate and localize high-performing channels into strategic aviation hubs across Mainland China.

2. Supply Chain, Logistics & Fulfilment Operations

• Warehouse & Office Management: Establish and manage the primary local Shenzhen operational hub combining corporate offices with dedicated warehousing operations.
• E-Commerce Fulfilment Loop: Oversee a seamless cross-border and local logistics network connecting cross-functional e-commerce operations in Hong Kong and Shenzhen.
• 3PL Operations & Asset Optimization: Direct local warehouse setup, logistics vendor performance, and drive strategic initiatives to maximize warehouse capacity.

3. Multi-Channel Retail & Distribution Vertical

• Prime Real Estate & Concept Stores: Secure high-footfall commercial locations (e.g., luxury mall properties) to establish concept stores and shop-in-shop footprints.

• Merchandising & Product Positioning: Tailor localized product mixes, price positioning, and brand stories specifically designed for Mainland Chinese consumer trends.

• Wholesale & Distributor Management: Build and nurture relationships with premier luxury retailers, boutique stockists, and digital platforms across China’s retail vertical.

Candidate Profile & Key Qualifications

• Mindset & Leadership Style:
• Startup Generalist: Thrives in fast-paced, high-ambiguity environments with a strong bias for action, trial and error, and direct involvement in day-to-day operations.
• High Learning Agility: Intellectual capability, fast learning speed, and problem-solving drive over legacy tenure.
• Adaptability: Comfortable pivoting business strategies rapidly as consumer preferences and retail channels shift.
• Functional Capabilities:
• Multi-functional leadership experience spanning business development, omnichannel retail, 3PL/logistics operations, and team building.
• Strong commercial acumen within China's e-commerce landscape, premium retail, or travel retail hubs.
• Professional fluency in Mandarin and English (written and spoken).