Customer Marketing Manager - APAC (Creative SaaS)

Customer Marketing Manager - APAC (Photography & Video) - Fortune 500 SaaS

10 Month FTC | $165k + Super | Hybrid working environment (50% WFH)

Our client is a prestigious Fortune 500 SaaS company and global leader in digital experience software (you'll likely have heard of them). They are seeking a Customer Marketing Manager to join their team on a 10-month fixed-term contract, leading marketing strategy and execution for their Photography and Video mobile apps category across Asia Pacific (APAC).

The Opportunity

This role sits at the centre of driving audience and business growth for a market-leading suite of Photography and Video mobile apps across APAC. You'll be a data-driven, dynamic marketer who can create breakthrough marketing ideas and content that inspire audiences, encourage product adoption and engagement, and build long-term customer value - balancing long-term strategy with short-term results in a fast-paced, growing business.

You'll bring an audience-focused, modern approach to building marketing strategies, campaigns, content, and programs that create results at scale, working in close partnership with cross-functional teams across Social, Studio & Agencies, Performance Media, Lifecycle Marketing, and Engagement and Retention. This APAC role partners closely with Global teams based in the US and has a particular focus on growth in India via the organisation's mobile apps portfolio, while also acting as a strategic partner to Product Marketing and Go-to-Market teams.

What You'll Do

• Formulate and drive campaign marketing strategies that build awareness, engagement, and conversion for the organisation's flagship Photography and Video apps, with a particular focus on India
• Champion the audience by applying insights and marketing analytics to deliver plans that achieve business targets and audience goals
• Create communication strategies that expand reach and drive relevance through App Store marketing (UAC, ASO), mobile and social channels, influencers, blogs, and emerging media channels
• Build strong cross-functional relationships to optimise consumer journeys and create breakthrough content and messaging
• Project manage campaign launches, including managing creative and media agencies while communicating timelines to cross-functional teams and business leads
• Manage bottoms-up forecasts and budgets for campaigns in line with quarterly and annual plans, owning budget, resource allocation, and performance against defined metrics
• Oversee the media plan and track campaign performance for ongoing testing, review, and optimisation against marketing KPIs
• Maintain deep knowledge of the products, categories, and consumers you're marketing to

What You'll Need to Succeed

• 8+ years' progressive digital marketing experience working on/with consumer and technology brands and products, with APAC experience and knowledge of the Indian market
• Experience working with agencies across mobile, digital, social, and influencer marketing, including transcreation of global campaigns for local markets
• A customer-first approach, with a strong understanding of audience needs and motivations
• Ability to balance creative inspiration with strong business acumen, turning data-driven insights into actionable strategy
• Excellent communication and attention to detail, with the ability to distil feedback from all levels of the organisation
• Strong project management skills and the ability to work in a fast-paced environment
• Ability to navigate a matrixed organisation and influence stakeholders at all levels
• Experience managing pan-APAC marketing campaigns across key markets including India, Australia, and Southeast Asia

Desirable:

• Knowledge of creative software products
• Indian languages highly desirable

What's in it for you

• 10-month FTC paying $165k + Super with a market-leading Fortune 500 SaaS organisation
• Join a globally recognised leader in digital experience software at the forefront of marketing innovation
• High-impact APAC role partnering directly with Global teams in the US
• Hybrid working

If you think you're a good fit and would like to learn more hit APPLY NOW and submit your CV for immediate consideration