HEAD OF COMMERCIAL MY and SG

Head of Commercial – Malaysia & Singapore

Kuala Lumpur | Regional Scope: Malaysia & Singapore

Industry: Travel Retail | F&B | Hospitality

We are conducting a confidential executive search on behalf of an established international organisation within the travel retail, food & beverage and hospitality sector.

We are seeking an accomplished Head of Commercial – Malaysia & Singapore to lead the commercial agenda across both markets.

Reporting to the Managing Director, this is a broad leadership mandate covering commercial strategy, revenue and margin growth, pricing, procurement, supplier management, marketing and brand performance.

The Role

You will take ownership of commercial initiatives designed to drive revenue, gross profit and EBITDA improvement, while working closely with Operations, Finance, Supply Chain and senior leadership.

Key responsibilities include:

• Develop and execute commercial strategies across Malaysia and Singapore
• Drive sales, gross margin, COGS and profitability improvement
• Lead pricing strategy, menu/product optimisation and promotional effectiveness
• Identify and execute new revenue and profit opportunities
• Lead supplier negotiations to improve pricing, rebates, commercial terms and marketing support
• Partner with procurement and supply chain on sourcing, tenders and cost optimisation
• Lead commercial marketing initiatives across physical and digital channels
• Manage the commercial performance and brand compliance of a portfolio of F&B concepts
• Oversee commercial budgeting, forecasting and performance against plan
• Lead and develop the commercial, marketing and procurement teams

Who We're Looking For

We are interested in commercially strong leaders with experience in F&B, foodservice, hospitality, travel retail, retail or other multi-site consumer businesses.

You should bring:

• Strong commercial leadership and financial acumen
• Proven delivery against revenue, gross margin, COGS and EBITDA targets
• Experience in pricing, procurement, supplier negotiation and margin optimisation
• Strong understanding of restaurant/F&B or multi-site operations
• Experience managing brands, ideally including franchise or licensed concepts
• Strong analytical, negotiation and stakeholder-management capabilities
• Demonstrated experience improving commercial and/or marketing performance
• Experience leading teams and working across multiple functions
• A proactive, hands-on and results-oriented leadership style

Why Consider This Opportunity?

This is a high-impact leadership role with the opportunity to directly influence commercial strategy, revenue growth, margins, supplier economics and brand performance across two key Southeast Asian markets.

The role will particularly appeal to someone who can operate comfortably at both strategic and executional levels—from P&L and commercial analysis through to supplier negotiations and implementation in the field.

Location: Kuala Lumpur, Malaysia

Coverage: Malaysia & Singapore

Reporting to: Managing Director

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Goh Sok Hwee, Florence (Wu Shuhui)
EA Reg No: R1326770