Brand Manager

Monroe Consulting Group, an executive search firm, is recruiting on behalf of a FMCG company. Our client is seeking a Brand Manager responsible for managing brand performance by overseeing sales, profitability, budgets, and P&L, while leading new product development, conducting market research, and developing and executing marketing strategies to drive brand growth and successful product launches. This role offers Hybrid work set up, with the office located in Quezon City.

Job Responsibilities:

• Performance Tracking by setting annual sales and profit targets and management of A&P (advertising and promotions) / P&L (profit & loss) of the brand to ensure the brand is profitable
• Budget Management by setting annual A&P budget and monitoring budget broken down monthly based on the total year A&P and actual monthly expenses.
• New Product Development by preparing product/packaging briefs of a specific product, coordinating these with the New Product Development Group, preparing the launch plans and monitoring distribution, inventory and sales off take from time of launch.
• Market Research/Studies by collecting business and economic data, conducting field study/surveys and analyzing/evaluating data gathered to develop marketing plan for the products handled.
• Strategy Development & Execution Excellence by crafting strategies and yearly marketing plans for the brands/categories handled and timely implementation of activities.

Key job qualifications include:

• Graduate of Marketing, Management or Communications or any related course
• Must possess at least 4 years experience in product management in a manufacturing/fast moving consumer goods set-up.
• Must be adept in budget planning and basic costing.
• Articulate, detail-oriented, analytical and with good business acumen