Marketing & Lead Generation Manager
Jayce Grayye Consulting ·www.jaycegrayyeconsulting.com
Apply direct(Digital Marketing Agency, Remote)
Jayce Grayye Consulting is seeking a Marketing & Lead Generation Manager for one of our clients! They are a US-based Digital Marketing Agency that are helping contractors scale their business through effective online lead generation methods.
They are a 15-person startup based in Richmond, Virginia founded by two US Army vets. The team’s mission is to free contractors from leads companies forever. Our client’s agency has built its reputation on building passive job generation assets that bring in high quality, exclusive leads for the jobs their clients want. The underlying motivation is simple: To empower contractors to take control of their growth.
Our client’s system has led to 100’s of satisfied clients, accredited partnerships, features in major news publications, and they are growing at a fast rate resulting in the need to bring on more team members! The current primary methods to generate contractor clients is via facebook, instagram & youtube ads. Secondary methods include tikok & cold emailing. The Marketing & Lead Generation Manager will be responsible for overseeing all lead generation and branding efforts for the team. Note: This role does not involve generation for clients.
Structure & Compensation:
- Full Time and Fully Remote Position
- On Target Earnings: $85,000 - $120,000 USD in Year 1
- Base Salary $4,000 USD per month
- 5% Profit Share based on overall company profits (projected to be between $2,000 - $5,000 per month throughout 2022 - and grow larger in 2023)
- $4,000/mo Bonus - based on hitting KPI (defined below)
- On Target Earnings: $120,000 - $175,000 USD in years 2+
Responsibilities:
- Oversee all marketing and internal lead generation for the company
->80% of the current digital acquisition platforms are facebook, youtube, instagram and the other 20% are cold emailing & tiktok
- Scale their lead generation to support the hiring of additional sales reps.
- Reduce their cost per lead and ensure their marketing spend is
- being used efficiently.
- Overseeing Ensure lead quality remains intact.
- Oversee and consult their existing Ads Manager/Media Buyer.
- Identify new marketing channels.
- Brainstorming and testing new marketing angles.
- Recruit & Build a marketing team as-needed, to include some or all of the following: Graphic Designer & Brand Expert, Copywriter, Funnel Designer, Advertising to our existing lists., Planning video advertisements for paid ads.
Achieving KPI Bonus of $4000 USD a Month:
- KPI is based on lead generation stats on a month-by-month basis.
- 120+ Leads generated per sales rep
- $130 or less cost per lead
- 70%+ Lead to Intro Call Conversion Rate
- They are currently hitting this about 30-40% of the time. With someone taking
- on this focus full-time, the expectation would be that they can get us hitting
- this 80-100% of the time)
Requirements:
- Extensive Experience in Direct Response & Paid Advertising (not organic/branding/etc)
- Experience in B2B, specifically marketing to local businesses.
- Experience leading others.
- Ability to come up with Creative marketing tests.
- Ability to understand & Analyze Data.
- Highly money motivated and ambitious (this role has the potential to
- grow into being a Chief Marketing Officer position)
Job Type:
Remote, Full Time, Digital Marketing, Lead Generation, Digital Marketing Management) North American Applicants Only, Independent Contractor Based Position But Looking to Fill Permanently, Other benefits such as vacation time etc can be discussed with the client directly.
If you prefer to submit your LinkedIn profile instead; please submit a word file with a link to your profile.