Direct Response Copywriter

 (Digital Advertising Agency, Remote)

Jayce Grayye Consulting is seeking a Direct Response Copy Writer for one of our clients! They are a digital advertising agency that is passionate about creating ads that don't feel like ads. Over the past 24 months, they have established themselves as the go-to advertising partner for brands and offer creators seeking aggressive scale and a world-class customer service experience. Their framework for strategic advertising is unparalleled in the industry. 

With a world-class creative team in-house and media buyers otherwise unavailable to the marketplace, they are able to scale campaigns far beyond what other agencies would perceive to be limitations. When it comes to clients, they value high value over high volume. Focusing on a smaller number of deep and meaningful client relationships enables them to dedicate all of their skills and expertise to crafting comprehensive, multi-channel campaigns for A-Player clients. They believe in having fun but getting the job done; in working fast but never rushing; in curating a culture that encourages creativity and outside-the-box thinking

Structure & Compensation

• Full-Time Position
• 100% Fully Remote Opportunity! (North American & United Kingdom applicants only) 
• $50,000-$80,000 USD Base -depends on experience
• Opportunity for progression and performance-based bonuses-
• Independent Contractor-Based Position
• Flexible working hours i.e. not time zone dependent

A position has become available for a Direct Response Copywriter with a razor-sharp sense of humor and marketing chops that would make David Ogilvy weep to write video ad scripts and highly compliant Facebook ad copy. You MUST have a deep understanding of direct response marketing principles and the ability to write words that entertain, engage and drive people to take action.

Working alongside some of the best media buyers in the industry and as part of the team that puts creativity first, your imagination will be the secret sauce that turns our client's brands and marketing messages into creative advertising that leaves our competitors in the dust.

We produce a variety of ad types depending on the subject matter and client. From cartoon story ads to piece-to-camera ads featuring the client. It’ll be your job to take the client’s business, decide what’s going to resonate best with their customers, and turn it into ad scripts and storyboards that will turn strangers into superfans and long-term, high-value buyers.

Responsibilities

• Crafting marketing ideas and angles to quickly capture and engage attention on social media
• Production of long comprehensive video ad scripts for YouTube, Facebook
• Long-form and short-form supporting ad copy for Facebook ads.
• Headlines, primary copy, descriptions
• Production of Story-based ad scripts metaphorizing clients’ products and offers through engaging storytelling
• Application of humor where appropriate to build human connection and obliterate trust barriers
• Constant engagement with media buyers and creative team to build and evolve ad ideas that are working
• Spot opportunities at a high level to increase client profitability through the upgrade and application of functional copy
• Some direct response email sequence copy for internal projects
• Occasional sales page and website copy for internal projects

Results

• A constant supply of new angles, ad copy and ideas to test for projects
• Demonstrable and continual lift in metrics such as
• CTR, CPC and on-page conversion rates
• A higher quality of customers attracted demonstrable through higher customer ACV and LTV
• Positive feedback from clients at seeing their business and
• Message portrayed in such a clear and compelling way
• Ads that don’t suck.

Requirements

• Demonstrable comprehensive experience and application of direct response marketing principles
• A razor-sharp sense of humor, and the tact to use it in a way that rocket fuels ad copy while remaining compliant
• Proven track record of writing copy that converts like crazy
• Thorough understanding of ad copy compliance for the
• Facebook and Google platforms

Behaviors

• Enjoyable to be around and work with
• Timely turnaround of scripts and copy
• The desire to help great clients to achieve their goals
• Great sense of humor
• Highly creative
• An Idea Generating Machine
• Borderline black-magic level ability to capture and hold people’s attention
• Pro-active to adjust scripts and improve performance based on feedback from media buyers and clients
• The desire to work with and be around highly creative imaginative people

Benefits

• Remote position 
• Competitive pay 
• Highly Competitive, un-capped, results-based remuneration
• Unlimited time off - work from where you want, when you want
• ​Regular incentives for great client feedback, teamwork, and helping to upscale the company

More About Our Client

They are on a mission to make the world a better, more enjoyable, and more lucrative place to exist. They believe that combining creative ideas with the science of direct response marketing is the most powerful and meaningful way to connect clients with new customers. Are you a natural overachiever with a great sense of humor that is ready to take your career journey to the next level? Then this role is for you! 

Creativity (with a sense of humor) Is King

They make ads that don’t feel like ads. Creating joyful and engaging masterpieces that magnetize new customers to their clients like none other.

Initiative They are motivated by finding solutions to problems and challenges. We ‘lean in’ to problems and focus heavily on the outcome we’re striving for.

Overdeliver Their clients are constantly surprised by the level of service and value we provide.

Good Humor They value the importance of good humor at work. 

Work Fast but Never Rush They are motivated by the results they create and this drives the speed of their delivery. But they never compromise the quality of our work.

Job Type

North American or United Kingdom Applicants Welcome to Apply, USD , Remote, Direct Response Copy Writer, Advertising Agency, Highly competitive Bas Independent Contractor Position, North American and United Kingdom Applicants Welcome, Full-Time.

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Please review all the requirements before applying. Thank you!