National Business Manager - E-Commerce

Lead the digital growth strategy for a diverse consumer brands portfolio

An established and growing consumer products organisation is seeking a commercially driven National Business Manager to lead its e-commerce strategy across Petcare and Food & Beverage.

Based between Brisbane and the Gold Coast, this senior role will take ownership of digital revenue, profitability, market share and brand performance across pure-play e-commerce, omnichannel retailers, marketplaces and direct-to-consumer channels.

You will shape the organisation’s digital growth agenda, build strong relationships with major online customers and lead best-in-class execution across digital shelf, media, pricing, promotions, content and conversion.

This is an opportunity for an experienced FMCG e-commerce leader to influence strategy, build capability and deliver meaningful growth across a portfolio of established consumer brands.

The opportunity

You will lead the end-to-end commercial strategy for online channels, working closely with Sales, Marketing, Category, Insights, Finance, Supply Chain, Revenue Growth Management and Operations.

Key responsibilities will include:

• Developing and executing the e-commerce strategy across Petcare and Food & Beverage.
• Identifying growth opportunities across pure-play, omnichannel, marketplace and direct-to-consumer channels.
• Building channel-specific plans based on shopper behaviour, category trends and retailer requirements.
• Leading annual planning, channel segmentation and long-term digital growth strategies.
• Owning senior relationships with major e-commerce customers and online retail partners.
• Leading digital joint business planning to deliver mutual growth and category expansion.
• Negotiating trading terms, digital media investment and strategic commercial initiatives.
• Driving new product launches, online ranging, pricing and promotional execution.

About you

You will be a strategic, commercially astute and action-oriented e-commerce leader with deep experience across FMCG or high-velocity consumer categories.

You will ideally bring:

• Extensive experience in FMCG e-commerce, digital sales or omnichannel leadership.
• Demonstrated success managing major e-commerce customers, marketplaces and omnichannel retailers.
• Experience working with platforms such as Amazon and other major online retail channels.
• Strong P&L ownership and commercial management capability.
• Experience leading digital joint business plans, trading negotiations and customer growth strategies.
• Experience analysing sales, traffic, media return, customer profitability and category performance.
• Experience operating in high-growth, transformation or capability-building environments.
• Strong leadership, influencing, negotiation and stakeholder-management skills.
• A cooperative and accountable approach, with the confidence to operate across senior internal and external stakeholders.

Experience within Petcare, Food & Beverage or broader consumer products would be highly regarded.

A tertiary qualification in Business, Commerce, Marketing or a related discipline is required.

Why consider this opportunity?

This is a highly influential role within a growing consumer products organisation with ambitious plans for digital expansion.

You will have the autonomy to shape e-commerce strategy, own the commercial performance of online channels and build capability across the broader organisation.

The role offers exposure to a diverse portfolio, major digital customers and a broad range of commercial levers, from marketplace growth and omnichannel execution through to media, pricing, innovation and direct-to-consumer.

Please apply with current resume in Microsoft Word format only (.doc or .docx). If you would like to have a confidential discussion, please contact George Hall on +61 0468341514. Want to know more about Davidson? Visit us at www.davidsonwp.com