Head of Content

Our client is a fast-growing global wellness and consumer products business with a strong digital presence and ambitious growth plans. Operating across multiple international markets, they have built a loyal customer base through premium products, innovative marketing and a commitment to delivering exceptional customer experiences.
As Head of Content, you will lead the global content and editorial function, owning content strategy, storytelling, production and performance across blog, web, email, social and video channels. This is a senior leadership role responsible for scaling content output, growing organic reach, strengthening brand authority and leading a team of content specialists and creators.
This opportunity is ideally suited to a commercially-minded content leader who has successfully transformed content performance within a high-growth consumer brand. The successful candidate will bring a proven ability to grow audiences, increase engagement, drive organic traffic and deliver measurable business outcomes through world-class content strategies.

Key Responsibilities:

• Develop and execute the global content and editorial strategy across all owned and earned channels.
• Own the content calendar and oversee content production across blog, web, email, social and video.
• Drive organic growth through SEO-led content initiatives and editorial excellence.
• Lead the creation of engaging, science-backed content that supports brand, product and customer engagement objectives.
• Manage thought leadership and expert-led content programs.
• Build and optimise scalable content workflows, systems and processes.
• Partner with Creative, Performance Marketing, CRM, PR and Partnerships teams on integrated campaigns.
• Identify opportunities to amplify content performance, audience growth and brand visibility across channels.
• Lead, mentor and develop a high-performing content team.
• Analyse content performance and apply insights to continually improve engagement, reach and commercial outcomes.

The successful candidate will have:

• Proven experience leading content, editorial or content marketing functions within a high-growth consumer, lifestyle, wellness, retail or eCommerce brand.
• Demonstrated success in transforming content performance, growing audiences and delivering measurable improvements in engagement, organic traffic and brand reach.
• Strong content strategy, storytelling and editorial leadership capabilities.
• Experience managing and developing high-performing content teams.
• Deep understanding of SEO, content marketing, audience growth and content performance metrics.
• Experience building scalable content operations, workflows and production systems.
• Strong stakeholder management skills and the ability to influence across multiple business functions.
• A commercial mindset with a clear understanding of how content contributes to brand growth and business performance.
• Experience working within recognised global consumer brands will be highly regarded, particularly brands known for innovation, premium customer experiences and strong digital marketing capabilities.

If you can demonstrate a proven history of transforming content performance, scaling audiences, increasing engagement and delivering measurable business results, and are excited by the opportunity to shape the voice of a rapidly growing global brand, we would welcome your application.