Marketing Manager

Introduction / Context
Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Industrial sector to hire a Marketing Manager. This opportunity is based in Klang, Selangor.
Position Overview
Lead the development and execution of strategic marketing initiatives to strengthen brand positioning, market presence, and business growth within the building and construction industry.
Drive brand performance, customer engagement, and commercial success through effective marketing, specification activities, stakeholder partnerships, and team leadership.
Key Responsibilities

• Explore and identify strategic business partner to enhance roofing offer to the market.
• Market and specify products in the Building, Roofing & Construction industry.
• Build and maintain strong working relationships with agencies and external vendors to drive performance. Review feedback and learnings from campaigns with agencies for continuous improvement.
• Manage all marketing activities within the marketing budget and target.
• Develop and execute marketing strategy for the company to meet the target.
• Serve as an internal event consultant, strategizing and managing end-to-end logistics for brand and product events to meet business objectives.
• Understand brand objectives and identify opportunities to enhance branding and engagement through innovative brand activation programs. Initiate new ideas and concepts to drive brand objectives.
• Collaborate with the Sales & Marketing Director to strategize, develop, and implement comprehensive marketing plans, from creative ideation to execution of both offline and online brand activation programs.
• Lead and manage the development of key campaigns targeting specific audiences, from budget planning and campaign ideation to managing end-to-end logistics for go-to-market execution.
• Manage and lead the marketing and technical marketing (specification) team members to achieve desired results. Address issues and barriers affecting the implementation of brand projects and formulate effective action plans.
• Develop, implement, and manage social media strategies. Define key social media KPIs, oversee social media content, and ensure effective engagement.
• Support and collaborate with internal stakeholders. Analyze and create post-mortem reports on all marketing campaigns to measure success and gain insights.

Key Requirements
Qualifications & Experience

• Candidate must possess Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing/ Sales/ Business Management or equivalent.
• At least 8 Year(s) of collective working experience in Sales and Marketing background and 4 Years of managerial experience in brand/product management/marketing, preferably in the Building Material/Construction industry.
• Proven track record of delivering top-line results and meeting marketing KPIs (driving share and penetration).
• Proven experience in implementing brand and execution plans.
• Agency management experience (advertising/digital/media agency).

Technical / Functional Expertise

• Strong understanding of marketing, product specifications, sales, and finance to drive brand performance.
• Experience in leading specifying and technical marketing with the architectural community is advantageous. Candidates with a network of architects are encouraged to apply.
• Experience liaising with Pertubuhan Akitek Malaysia (PAM) is preferred.
• Marketing Communication (MARCOM) is fundamental.
• Experience developing and executing marketing strategies, brand activation programmes, and go-to-market campaigns.
• Experience managing social media strategies, social media KPIs, content development, and engagement initiatives.
• Ability to manage marketing budgets, campaign performance analysis, and post-mortem reporting.
• Experience working with agencies and external vendors to drive marketing performance.

Soft Skills & Leadership Competencies

• Ability to lead a direct team and a multifunctional organization, integrating complex efforts across multiple business areas.
• Excellent organizational and time management skills, with a high attention to detail.
• Strong stakeholder management and relationship-building skills.
• Ability to develop strategic partnerships and drive collaboration with internal and external stakeholders.
• Comfortable working on both routine and ad-hoc requirements.
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• This position requires job-related travel.