Sales Force Capabilities Executive

The Opportunity
An exciting opportunity has arisen for a Sales Force Capabilities Executive to join a leading FMCG organisation in Singapore. This role is ideal for a commercially minded professional who is passionate about sales excellence, capability development, and driving frontline effectiveness.

Working closely with the Sales Capability Manager, you will play a key role in supporting the design, implementation, and evaluation of capability-building initiatives that enhance field force performance and execution excellence across the business.
 
About the Company
Our client is a renowned consumer goods organisation with an established portfolio of market-leading brands. As part of its ongoing investment in people and commercial excellence, the business is committed to developing high-performing sales teams through structured capability frameworks, learning programs, and best-in-class field execution practices for Traditional On-Trade (TOT) or General Trade (GT).
 

Key Responsibilities

Sales Capability Development

• Support the execution of the annual Sales Capability Roadmap aligned with business objectives and commercial priorities.
• Assist in identifying capability gaps through performance analysis, field observations, and stakeholder feedback.
• Support the rollout and continuous improvement of Sales Academy programs and internal capability-building initiatives.
• Contribute to the development of learning content, training materials, and capability frameworks.

Training Delivery & Field Coaching

• Facilitate selected training modules, workshops, and capability development initiatives.
• Translate commercial strategies into practical tools and learning materials for field teams.
• Conduct regular field visits to assess execution quality and reinforce learning adoption.
• Support coaching and development frameworks to strengthen frontline sales effectiveness.
• Maintain and update learning resources, playbooks, and training documentation.

Performance Analytics & Effectiveness Tracking

• Monitor capability KPIs and scorecards to evaluate learning effectiveness and business impact.
• Analyse sales performance and execution data to identify trends, development opportunities, and areas for improvement.
• Prepare regular reports, dashboards, and management updates on capability initiatives.
• Develop case studies and practical learning examples to improve knowledge retention and field application.

Program Management & Stakeholder Engagement

• Coordinate capability-building programs, workshops, and training initiatives across the organisation.
• Partner closely with Sales, Human Resources, and cross-functional stakeholders to ensure smooth execution of programs.
• Support process documentation, standard operating procedures, and capability frameworks.
• Manage external vendors and training partners where required.

Budget & Administrative Support

• Support tracking and management of the Sales Capability budget.
• Monitor expenditures against approved plans and provide periodic updates.
• Coordinate administrative activities related to capability development and learning programs.

Requirements

• Diploma or Degree in Business, Sales, Marketing, Human Resources, or a related discipline.
• 2–5 years of experience within FMCG Sales, Trade Marketing, Learning & Development, Commercial Excellence, or Training functions.
• Exposure to sales capability, field sales operations, training coordination, or sales effectiveness programs will be advantageous.
• Strong analytical skills with the ability to interpret sales data and generate actionable insights.
• Good facilitation, presentation, and communication skills.
• Strong project coordination and stakeholder management capabilities.
• Highly organised with strong attention to detail and ability to manage multiple priorities.
• Proficient in Microsoft Excel, PowerPoint, and reporting tools.
• Possession of a valid Class 3 Driving Licence is required due to regular field visits and market engagement activities.

What's on Offer

• Opportunity to join a leading FMCG organisation with a strong culture of people development.
• Exposure to commercial excellence, sales capability, and frontline sales strategy.
• Collaborative and high-performing work environment.
• Regional best-practice exposure and structured career development opportunities.
• Competitive remuneration and benefits package.

Apply Now
If you are passionate about developing high-performing sales teams and driving commercial excellence, we would love to hear from you.

Please submit your application in strict confidence.


JC
Reg. No. R23116145
BeathChapman Pte Ltd
Licence no. 16S8112