Chief Marketing Officer

This is a pivotal role within a business undergoing evolution. The organisation is investing in its commercial capabilities, modernising how it goes to market, and strengthening its position within the UK B2B energy landscape.

The Chief Marketing & Strategy Officer will play a central role in this transformation - building a more insight-led, digitally enabled, and commercially impactful marketing function, while shaping long-term strategic direction.

This is as much about building capability as it is about delivering results: redefining how marketing operates, embedding new ways of working, and elevating the organisation’s market presence.

Key Responsibilities:

• Designing and embedding a modern, data-led marketing function that supports sustained commercial growth.
• Reframing the organisation’s market positioning and evolving its value proposition to reflect changing customer needs.
• Building a scalable demand generation engine, with clear accountability for performance and ROI.
• Leading the shift toward more integrated, insight-driven campaign planning across all channels.
• Partnering with sales leadership to improve pipeline quality, conversion, and overall commercial effectiveness.
• Establishing stronger market intelligence and customer insight capabilities to inform decision-making at all levels.
• Elevating internal and external communications to create a more consistent, compelling, and resilient brand narrative.
• Working across commercial, operational, and pricing teams to ensure propositions are aligned, competitive, and effectively brought to market.

What Success Looks Like

• A step-change in marketing effectiveness, with clearer links between activity, pipeline, and revenue.
• A more distinctive and credible market position, underpinned by sharper messaging and stronger brand presence.
• Better use of data, insight, and segmentation to inform strategy and execution.
• A marketing function that is seen internally as a strategic partner, not just a delivery team.
• More consistent, joined-up ways of working across teams involved in commercial delivery.

Scope of the Role

• Leadership of a multi-disciplinary team spanning brand, digital, product marketing, insight, and enablement.
• Ownership of marketing investment, with a focus on efficiency, impact, and long-term capability building.
• Influence across the UK business, with visibility at executive level and interaction with wider group stakeholders where relevant.

Experience, skill set and/or qualifications

• A track record of building or transforming marketing functions in complex B2B environments.
• Experience aligning marketing closely with sales and commercial teams to drive measurable growth.
• Strong strategic thinking combined with the ability to execute and embed change.
• A data-led mindset, with a focus on performance, insight, and continuous improvement.
• The credibility and presence to operate effectively at executive level.

Leadership Style

• Invests in people, capability, and long-term development.
• Comfortable leading through change and ambiguity.
• Collaborative, but willing to challenge and raise standards.
• Focused on outcomes, with a pragmatic and commercially grounded approach.