Head of Brand Marketing (Financial Services)

A leading multinational organisation in the financial services sector, is seeking a senior marketing leader to drive brand strategy, customer engagement, and business growth across Hong Kong and Macau. This is a high-impact leadership role with responsibility for shaping market-leading brand initiatives, integrated campaigns, partnerships, sponsorships, and customer-centric marketing strategies.

Key Responsibilities

• Develop and execute a holistic brand strategy that strengthens brand equity and supports commercial growth.
• Lead integrated marketing campaigns across digital, social, partnerships, experiential, and traditional channels.
• Drive customer engagement, brand relevance, and social media effectiveness through data-driven insights and modern marketing approaches.
• Build and lead a high-performing marketing team while fostering innovation, agility, and continuous improvement.
• Partner closely with senior stakeholders across multiple business functions to deliver impactful customer and business outcomes.

Requirements

• 15+ years of progressive brand and marketing leadership experience.
• Proven track record of delivering large-scale integrated marketing and brand campaigns.
• Strong strategic mindset combined with commercial acumen and data-driven decision making.
• Deep understanding of digital marketing, content, customer insights, social media, and emerging AI applications in marketing.
• Exceptional leadership, stakeholder management, and team development capabilities.
• Industry background in banking, insurance, financial services is highly preferred.

Why Consider This Opportunity?

• Regional visibility and influence across Hong Kong and Macau.
• Opportunity to shape the future of a well-established consumer-facing brand.
• Leadership role with significant impact on growth, customer engagement, and market positioning.
• High-performing and collaborative environment with strong executive exposure.