Marketing Program Manager
MLC GROUP IT ·www.mlc.shazamme.com
Apply directMarketing Communications Specialist: Plans, develops and implements messaging for promotion of product awareness, business plans and management communications.
Partner with management, business units, or sales to leverage message. May function as editor for formal business communications. May design and implement measurements to analyze messaging program effectiveness and quantify revenue generated from executed programs.
The key roles are
- Public relations, analyst communication, and market intelligence
- Branding of NetApp company and our products/solutions
- New product/solution launch management
- Sales scenario/messaging creation
- Demand generation (event, paid media, on-line promotion, etc)
Requirements
Job Requirements
- Must have strong Marketing Communication expertise (especially for PR activities).
- Marketing experience in the technology industry.
- Broad understanding of NetApp's market, and our products/solutions.
- Outstanding project lead experience.
- Excellent verbal and written communications skills; especially writing skills.
- Strong analytical skills and ability to work both independently and on cross functional teams.
- Expertise in the area of communications development across all touch-point.
- Excellent program management ability from driving large virtual teams, to documenting progress and communicating results.
- Strong ability to manage/mentor other team members and/or vendors.
- Ability to influence large teams, negotiate ideas, and drive to quick decisions.
- Ability to drive design and messaging accurately throughout communications vehicles.
- Demonstrate good judgment in solving problems as well as identifying problems in advance, and proposing solutions.
- The ideal candidate will be a proactive contributor and subject matter expert.
- To be successful, this individual must demonstrate favorable results through regular leadership and influencing others.