Director of Paid Media

THE TEAM YOU WILL BE JOINING

• A rapidly growing, private equity-backed organization operating across multiple brands and locations within the consumer services industry.
• A business focused on accelerating growth through strategic acquisitions, operational excellence, and a strong emphasis on marketing performance.
• A collaborative, results-driven marketing organization focused on driving customer acquisition, improving profitability, and building scalable processes.
• A highly visible opportunity reporting directly to the Chief Marketing Officer, with the ability to shape and expand the organization's in-house paid media capabilities.

WHAT THEY OFFER YOU

• The opportunity to own and lead the paid media function, with full accountability for strategy, execution, budget allocation, and performance.
• Significant exposure to executive leadership and the ability to directly influence revenue growth across a rapidly expanding portfolio of businesses.
• A hands-on leadership opportunity to develop an in-house team, implement new technologies, and build scalable paid media strategies.
• A dynamic, growth-oriented environment that encourages innovation, strategic thinking, and the use of AI and automation to drive performance.

LOCATION

• Charlotte, NC – Hybrid schedule requiring 4 days onsite per week.
• Relocation assistance available for qualified candidates outside the Charlotte market.

WHAT YOU WILL DO

• Own and execute the paid media strategy across Google Ads, Google Local Services Ads, Meta, paid social, programmatic/display, YouTube, and emerging digital platforms, managing a multimillion-dollar annual budget.
• Personally build, launch, manage, and optimize paid campaigns while leading and developing an in-house paid media team, balancing strategic leadership with hands-on execution.
• Drive customer acquisition and profitable revenue growth by optimizing campaigns around qualified leads, booked appointments, completed jobs, conversion rates, and return on advertising spend.
• Develop market-specific strategies across multiple brands and locations, adjusting budgets based on performance, seasonality, local competition, and operational capacity.
• Partner with executive leadership and cross-functional teams to strengthen attribution, reporting, creative testing, and conversion optimization while leveraging AI and automation to improve efficiency and campaign performance.

THE BACKGROUND THAT FITS

• 8+ years of performance marketing experience focused on lead generation, including at least 3 years leading a paid media function or team.
• Proven hands-on experience managing multimillion-dollar paid media budgets across Google Ads, Google Local Services Ads, Meta, and programmatic/display, with a strong understanding of campaign optimization and scaling.
• Experience driving measurable customer acquisition and revenue growth across multiple brands, markets, or locations; background in home services or other locally delivered, high-consideration services strongly preferred.
• Strong analytical capabilities with experience in conversion tracking, call tracking, attribution, forecasting, and performance reporting; familiarity with GA4, HubSpot, ServiceTitan, CallRail, or similar platforms preferred.
• A proactive, commercially minded leader who can build and develop teams, collaborate across functions, and remain hands-on in campaign execution while introducing AI, automation, and innovative paid media strategies.