Lead, Product & Entertainment Marketing

Monroe Consulting Group, an Executive Recruitment firm, is partnering with a leading firm the Consumer sector to hire a Senior Product Marketing & Partnerships Lead. This opportunity is based in Kuala Lumpur, Malaysia.

Position Overview

Lead end-to-end go-to-market strategy, product launches, and integrated marketing campaigns across a portfolio of consumer experiences and strategic partnerships.
Drive audience growth, commercial performance, and brand engagement through innovative, culturally relevant marketing initiatives.

Key Responsibilities

Product Marketing & Go-to-Market Leadership

• Lead the go-to-market strategy and launch planning for consumer products, bundled offerings, and value-added propositions.
• Define positioning, audience strategy, launch mechanics, campaign messaging, and execution roadmaps to drive adoption and revenue growth.
• Partner with cross-functional stakeholders to translate business opportunities into scalable marketing programmes.

Entertainment, Events & Experiential Marketing

• Lead marketing campaigns for live events, festivals, sports, attractions, and premium consumer experiences.
• Develop culturally relevant campaigns that drive awareness, engagement, demand generation, and commercial outcomes.
• Identify opportunities to maximise audience participation and customer acquisition through strategic marketing initiatives.

Integrated Campaign Leadership

• Own and lead end-to-end campaign execution across Brand, Creative, Social, PR, CRM, Product, Commercial, and external agency teams.
• Ensure campaigns are delivered with strong alignment, speed, and measurable business impact.
• Drive integrated omnichannel marketing strategies across paid, earned, owned, and partner channels.

Strategic Partnerships & Ecosystem Development

• Build and strengthen relationships with strategic partners, brands, event organisers, and ecosystem collaborators.
• Identify co-marketing opportunities, exclusive launches, and audience expansion initiatives.
• Support the development of partnership strategies that contribute to revenue growth and market expansion.

Stakeholder Management

• Act as the central marketing lead across product launches and campaign initiatives.
• Ensure strong collaboration, communication, and alignment across internal functions and external partners.
• Influence stakeholders and facilitate decision-making across multiple business units.

Audience Growth & Engagement

• Develop and execute always-on marketing initiatives that improve customer acquisition, engagement, retention, and repeat transactions.
• Drive customer lifecycle marketing strategies that support sustained business growth.
• Leverage audience insights to optimise campaign performance and customer experience.

Performance & Commercial Excellence

• Track campaign effectiveness, business performance, and return on investment metrics.
• Utilise data, insights, and market intelligence to optimise future launches, partnerships, and marketing initiatives.
• Provide strategic recommendations based on performance trends and customer behaviour.

Key Requirements

Qualifications & Experience

• 7-10+ years of experience in Product Marketing, Commercial Marketing, Brand Marketing, or related disciplines.
• Proven experience launching and scaling products, partnerships, programmes, or integrated marketing campaigns.
• Experience working within consumer-facing, lifestyle, entertainment, hospitality, travel, retail, digital platform, or related industries.
• Strong track record of leading cross-functional initiatives in dynamic, high-growth environments.

Technical / Functional Expertise

• Strong expertise in product marketing, go-to-market planning, and commercial campaign execution.
• Experience leading 360-degree marketing campaigns across paid media, social media, public relations, CRM, partnerships, influencer marketing, and brand channels.
• Strong understanding of customer acquisition, retention, engagement, and lifecycle marketing strategies.
• Experience managing strategic partnerships, alliance marketing, and co-branded campaigns.
• Ability to develop audience segmentation, positioning, messaging frameworks, and launch strategies.
• Strong analytical capability with experience measuring campaign performance, ROI, and commercial impact.
• Experience translating business objectives into commercially driven marketing plans.

Soft Skills & Leadership Competencies

• Strong strategic thinking and commercial acumen.
• Excellent stakeholder management and cross-functional leadership skills.
• Strong ownership mindset with the ability to drive initiatives from strategy through execution.
• Excellent communication, presentation, and influencing capabilities.
• Strong project management and organisational skills.
• Ability to manage multiple priorities within fast-paced and evolving environments.
• Collaborative leadership style with a focus on building strong internal and external relationships.
• Fluency in English, both written and verbal.