Marketing Manager (Skincare & Beauty)

About the Client

Our client is a premium beauty and skincare brand with an established footprint across premier shopping destinations and global digital platforms.

Key Responsibilities

• 360-Degree Brand Strategy: Formulate and execute comprehensive annual marketing strategies to drive brand equity, customer acquisition, and retail revenue.

• Product Launches & Activations: Oversee end-to-end campaign execution for new product launches, seasonal promotions, and experiential pop-up events across retail and digital channels.

• Digital & E-Commerce Integration: Partner with digital marketing teams to optimize social media presence, influencer partnerships, CRM loyalty programs, and e-commerce conversions.

• PR & Agency Management: Direct external PR, media, and creative agencies to ensure brand messaging aligns with global brand guidelines and local consumer trends.

• Budget & Performance Analytics: Manage marketing expenditure, track campaign KPIs, analyze ROI, and deliver data-driven market feedback to executive leadership.

Candidate Profile

• Experience: Minimum 5–8 years of solid marketing experience within prestige beauty, skincare, personal care, or luxury retail sectors.

• Marketing Expertise: Proven track record in executing integrated 360-degree marketing campaigns, media planning, PR, and retail promotion strategies.

• Analytical Mindset: Commercially minded with strong project management skills, budget control expertise, and data-driven analytical capabilities.

• Personal Attributes: Creative, trend-aware, self-motivated, and passionate about natural skincare and holistic wellbeing.

• Languages: Native or professional fluency in Cantonese and English; proficiency in Mandarin is a strong advantage.