Visual Design Lead

Monroe Consulting Group, an executive recruitment firm, is partnering with a leading organisation in the Information Technology industry to hire a Creative Lead. This opportunity is based in Malaysia.

Position Overview

The Creative Lead will own and elevate the organisation's brand creative direction, sitting at the intersection of strategy, storytelling, and execution. This role plays a pivotal part in driving brand awareness, engagement, and growth by translating business objectives into compelling creative work across all channels.

Key Responsibilities

Creative Strategy & Direction

• Define and own the creative vision across brand, campaigns, and marketing initiatives.
• Translate business and marketing objectives into clear creative concepts and narratives.
• Ensure consistency of brand identity across all touchpoints (online and offline).

Content & Campaign Execution

• Lead the development of creative assets across digital, social, video, events, and performance campaigns.
• Executing creative execution for integrated campaigns, product launches, and GTM initiatives.
• Balance high-level ideation with hands-on contribution when required.

Brand, Performance & Optimisation

• Support performance marketing with strong creatives that improve engagement and conversion.
• Use insights and feedback to continuously refine creative outputs.
• Maintain creative quality while working within timelines and budgets.

Key Requirements

Qualifications & Experience

• Minimum 5 years of experience in creative, design, or content roles, with leadership exposure.
• Background in tech, fintech, startups, or creative/marketing agencies is preferred.
• Proven experience leading creative direction for campaigns, brands, or products.
• Experience with both brand-led and performance-driven creative work.

Technical / Functional Expertise

• Strong visual storytelling and conceptual thinking skills.
• Solid understanding of digital platforms, social media, and content formats.
• Ability to balance creativity with business and commercial considerations.

Soft Skills & Leadership Competencies

• Comfortable working in fast-paced, evolving environments.
• Strong communication and stakeholder management skills.