Sales Manager

Sales Manager (Penang)

Executive recruitment company Monroe Consulting Group is recruiting on behalf of an organization who is well established in the field of chemical manufacturing for a broad range of sectors. Our respected client is seeking for a highly motivated and professional individual for the role of Sales Manager with at least 5-10 years of experience in a relevant field.

Job summary:
The Sales Manager will drive sustainable sales growth in Malaysia by leading a team of sales and BD engineers while directly managing key strategic customers and principals/suppliers. This role requires a strong “player-coach” who can both lead the team to deliver results and personally drive high-impact opportunities, particularly in the electronics adhesives market. The Sales Manager is accountable for achieving sales targets, developing the team, strengthening key customer relationships, and aligning with principals to maximize business growth.

Duties and Responsibilities:

Sales Leadership & Team Management:

• Lead, coach, and develop a team of sales and business development engineers to achieve sales targets and pipeline growth
• Set clear goals, KPIs, and performance expectations aligned with company objectives
• Conduct regular pipeline reviews, account reviews, and field coaching
• Drive a high-performance, accountable, and customer-focused sales culture
• Support hiring, onboarding, and capability development of the sales team

Revenue Growth & Business Development:

• Own and deliver sales budget and growth targets
• Drive strategic initiatives to expand market share in electronics, semiconductor, and related industries
• Ensure strong pipeline development, conversion, and design-in activities
• Personally lead and close high-value or strategic opportunities

Key Account Management:

• Directly manage and grow relationships with key customers
• Build multi-level relationships (engineering, procurement, management) within strategic accounts
• Identify and drive design-in opportunities and long-term programs
• Ensure high level of customer satisfaction and responsiveness

Principal/Supplier Management:

• Act as the primary commercial interface with key principals and suppliers
• Align on growth strategy, pricing, product positioning, and target accounts
• Drive joint business plans and ensure execution at country level
• Manage expectations and communication between corporate, principals C internal teams

Cross-Functional Collaboration:

• Work closely with Technical Service, Customer Service, Operations, and Finance to support customer needs
• Ensure effective execution of complex projects and key customer requirements
• Coordinate resources to support new product introductions and qualifications

Market Intelligence & Strategy:

• Gather and analyse market intelligence including customer applications and trends, competitor activities and merging technologies
• Provide strategic input to regional leadership on market direction and opportunities

Reporting & Operational Excellence:

• Ensure accurate sales forecasting, pipeline tracking, and CRM discipline
• Review team reports and provide clear visibility to management
• Drive data-driven decision making and accountability
• Prepare presentations, business reviews, and performance reports

Skills & Abilities

• Strong leadership and team development capabilities
• Proven ability to drive sales growth and manage complex sales cycles
• Excellent communication, negotiation, and stakeholder management skills
• Strong commercial insight with technical understanding
• Ability to balance strategic thinking with hands-on execution
• High level of integrity, ownership, and accountability