Senior Data Analyst, Customer Insights

About the Company

Davidson Technology are working with a large Queensland transportation organisation to secure a Senior Data Analyst, Customer Insights to join the team on an initial 4-month Fixed Term Contract with the potential to progress to a permanent employee.


About the Role

As a Senior Data Analyst, Customer Insights, you will lead the delivery of a comprehensive customer research and insights program that informs strategic decision-making and measures the effectiveness of key organisational priorities. You will design and execute qualitative and quantitative research across the organisation’s products, services and brands, undertaking detailed customer segmentation across users and non-users of specific services and developing ongoing brand and corporate reputation tracking. You’ll use customer journey mapping, demographic information, Go Card data and broader research to identify emerging transport trends, customer behaviours and opportunities to improve the end-to-end travel experience. Working closely with Corporate Strategy, TransLink, TMR and other stakeholders, you will translate complex data and research into actionable insights that influence customer-centric change, while developing new performance metrics across customer experience, brand, employees, products and services. You will also own and maintain a central Insights Register and partner with People & Culture to support the design, benchmarking, analysis and implementation of Employee Engagement survey outcomes.


About You

To be successful in this role, you will bring extensive experience delivering sophisticated market research and customer data analysis within large and complex organisations, with particular expertise across customer segmentation, brand and corporate reputation research, advertising testing and choice modelling. You will demonstrate the ability to analyse complex quantitative and qualitative information, identify meaningful trends and insights, translate research findings into practical business recommendations and influence stakeholders to drive customer-focused change. You will be highly proficient in Microsoft Word, Excel and PowerPoint, data visualisation platforms such as Power BI and Tableau, and statistical analysis tools including SPSS or Q. Your strong written and verbal communication, interpersonal, influencing and negotiation skills will enable you to effectively communicate insights to both technical and non-technical audiences and build productive relationships across the organisation. You’ll also have substantial experience designing and implementing meaningful metrics across customer, brand, employee, product and service performance, alongside proven capability managing external research and service providers to ensure strategic research programs deliver high-quality, timely and commercially relevant outcomes.


The Benefits

You will be offered a 4-month Fixed Term Contract with the possibility to become a permanent employee, paying a fortnightly salary of up to $5,545 per fortnight.


Please apply with current resume in Microsoft Word format only (.doc or .docx). Want to know more about Davidson? Visit us at www.davidsonwp.com