Marketing Manager

ROLE DETAILS

• Competitive salary package
• Warriewood, Sydney’s Northern Beaches
• 12-month fixed-term maternity leave contract, potential to extend
• Hybrid working options
• Interstate travel required for national sales events and member conferences

ABOUT THE COMPANY
Join an established Australian coaching and membership organisation helping trade business owners build stronger, more profitable businesses. With a practical, entrepreneurial approach, this organisation combines education, community, partnerships and member benefits to create genuine impact. You’ll join a supportive, collaborative team where ideas are welcomed, innovation is encouraged and marketing plays a central role in growth.

ABOUT THE ROLE
This is a broad, hands-on Marketing Manager role with genuine ownership across strategy and execution. You’ll lead digital acquisition, national event marketing, content, brand, partnerships, retention and AI initiatives while managing a direct report and external partners. Working closely with senior leadership, you’ll shape campaigns that drive registrations, qualified leads, member acquisition and engagement.

DUTIES

• Lead the end-to-end marketing strategy, calendar and budget across acquisition, engagement and retention
• Drive national event campaigns across paid media, EDM, SMS, social and partner channels
• Manage digital acquisition, CRM automation and email marketing to improve lead quality and conversion
• Oversee brand, website, social, content and podcast activity across multiple channels
• Lead AI adoption and automation initiatives to improve marketing efficiency and performance
• Manage and mentor a Digital Marketing & Content Coordinator and oversee external agencies and contractors
• Build strategic partnerships and co-marketing initiatives to expand reach and generate qualified prospects
• Analyse marketing performance and provide recommendations to senior leadership

SKILLS & EXPERIENCE

• Proven experience in a broad, hands-on marketing role across digital, content and events
• Strong paid media and campaign optimisation skills, with Meta experience highly regarded
• Experience with CRM and marketing automation platforms; GoHighLevel is advantageous
• Confident using AI tools and identifying opportunities to integrate them into marketing workflows
• Strong analytical, copywriting and content creation capabilities
• Experience managing agencies, stakeholders and ideally a direct report
• Highly organised, commercially minded and comfortable balancing strategy with hands-on execution
• Availability to travel interstate for events and conferences

BENEFITS

• Take genuine ownership of marketing strategy and execution in a highly visible role
• Work directly with senior leadership in an organisation where marketing is central to growth
• Lead an evolving AI marketing function and explore new ways to improve efficiency and performance
• Gain exposure across digital, events, content, partnerships, retention and podcasting
• Travel to national events and conferences and see your campaigns come to life
• Lead and mentor a direct report while working with specialist external partners
• Join a supportive, collaborative team with professional development opportunities

OUR RECRUITMENT PROCESS
At Lotus People, we are committed to fostering diversity, equity and inclusion. We encourage applicants from all backgrounds to apply and will ensure a fair and equitable recruitment process.
Every application we receive is reviewed by a real person, never by AI. If your experience aligns with the requirements of the role, a consultant will be in touch within 2–3 business days for an initial phone screen. Shortlisted candidates will then proceed to a virtual interview with the consultant managing the role.
Due to the volume of applications and the specific nature of our briefs, we are unable to take phone enquiries about roles before an application is submitted. We ask that all interested candidates please apply online and wait to hear from us. Rest assured, we respond to every applicant, regardless of the outcome, so you will not be left wondering.
Lotus People are proud to have been awarded Best Agency for Candidate Experience for five consecutive years. We look forward to providing you with a positive and respectful experience.