Regional Marketing & Community Engagement Manager

MAYDAY Recruitment is excited to be partnering with Australia's largest funeral service provider to recruit a Regional Marketing & Community Engagement Manager. This is a newly created opportunity to shape local marketing strategy, strengthen community engagement and partner with operational leaders to drive growth across Victoria and Tasmania. 

Reporting to the State General Manager, you'll become the key link between local operations and the central marketing team, ensuring marketing activity is commercially focused, locally relevant and consistently executed across the state. 
This is an exciting opportunity for a commercially minded marketer who enjoys building relationships, working autonomously and making a genuine impact within a growing organisation. 

About the role 
As the Regional Marketing & Community Engagement Manager, you'll translate state growth priorities into practical local marketing initiatives that increase brand awareness, strengthen community relationships and support commercial outcomes. 
Working closely with the State General Manager, site leaders and the central marketing team, you'll ensure local marketing activity is aligned, consistent and delivers measurable results across Victoria and Tasmania. 

Key responsibilities will include: 

• Develop and implement regional marketing plans aligned with state growth objectives. 

• Partner with operational leaders to identify local marketing opportunities and community needs. 

• Build relationships with hospitals, aged care providers, community organisations and local stakeholders to increase awareness of funeral and pre-need services. 

• Coordinate community engagement initiatives, local events and brand activations. 

• Manage regional marketing budgets and monitor campaign performance and ROI. 

• Coordinate local advertising across outdoor media, print, digital and social platforms. 

• Brief and collaborate with the central marketing team to deliver high-quality marketing assets. 

• Ensure consistent execution of marketing initiatives across multiple brands and locations. 

• Support local website content, collateral and social media activity. 

• Provide market insights and recommendations to support ongoing business growth. 

About you 

We're looking for someone who is commercially minded, relationship-focused and thrives in a fast-paced, multi-site environment. 

You will bring: 

• Experience in regional, local area or multi-site marketing. 

• Strong commercial acumen with experience managing marketing budgets and measuring campaign performance. 

• Experience developing and executing local marketing plans across paid, owned and earned channels. 

• Exceptional stakeholder management skills with the confidence to influence senior leaders. 

• Experience working across multiple brands, locations or franchise-style businesses. 

• Strong project management and organisational skills with the ability to manage competing priorities. 

• Experience within retail, healthcare, hospitality, franchise or other distributed service industries will be highly regarded. 

• Basic Canva or Adobe skills to create or amend local marketing collateral. 

• Knowledge of local media, community engagement and social media platforms. 
• A strong understanding of Victorian and Tasmanian communities would be highly regarded, with the ability to identify local marketing opportunities, build meaningful community partnerships and tailor initiatives to regional market needs.

 What's in it for you? 

• Join Australia's largest funeral service provider in a brand-new role where you can make a genuine impact. 

• Work closely with senior leadership and become a trusted marketing partner across Victoria and Tasmania. 

• Be part of a collaborative and supportive marketing team with strong Head Office backing. 

• Opportunity to build local marketing initiatives from the ground up and influence future growth. 

• Office-based role with occasional travel throughout Victoria and Tasmania to support community engagement and local activations. 

• Join a values-driven organisation committed to supporting families and communities when they need it most. 

If you're looking for an opportunity where you can build something new, work alongside an experienced leadership team and genuinely influence local business growth, we'd love to hear from you. 

Apply now or contact the MAYDAY Recruitment team for a confidential discussion.