Key Account Manager - Vietnam market

Position Summary: A Key Account Manager is responsible for managing and growing relationships with an organization’s most important customers. The role focuses on customer retention, revenue growth, strategic planning, and ensuring high levels of client satisfaction by serving as the primary point of contact for key accounts. Key Duties & Responsibilities:

• Develop and maintain strong relationships with key clients.
• Understand customer business goals, challenges, and requirements.
• Create and implement strategic account plans to achieve revenue and growth targets.
• Identify opportunities for upselling and cross-selling products or services.
• Coordinate with internal teams (sales, marketing, operations, customer support, and finance) to meet client needs.
• Monitor account performance and customer satisfaction.
• Conduct regular business reviews and presentations with clients.
• Negotiate contracts, pricing, and service agreements.
• Resolve customer issues and escalate concerns when necessary.
• Track sales forecasts, account metrics, and market trends.

Skills, Knowledge & Abilities: Skills

• Experience in the relevant industry (e.g., IT, FMCG, Manufacturing, Healthcare).
• Knowledge of sales methodologies and account planning techniques.
• Data analysis and reporting capabilities.
• Project management skills.
• Customer-focused mindset with strong commercial awareness.

Key Performance Indicators (KPIs)

• Account retention rate
• Revenue growth from key accounts
• Customer satisfaction scores
• Upsell and cross-sell revenue
• Contract renewal rate
• Achievement of sales targets