Email Marketing & Automation Manager - Luxury Travel

Email Marketing & Automation Manager

Micato Safaris, voted "#1 World's Best Tour Operator & Safari Outfitter" by prestigious Travel+Leisure magazine's readers a record ten times, seeks an experienced Email Marketing & Automation Manager to build and scale our demand generation program during a period of significant company growth.

Based in New York City, with affiliated offices in Cape Town, Nairobi and New Delhi, Micato Safaris operates award-winning, luxury journeys throughout East Africa, Southern Africa and India.

Reports to: Director of Marketing

Primary Responsibilities

Email Campaign Strategy & Calendar Management:

•       Own the strategic email marketing calendar across multiple audience segments (past guests, new inquiries, travel advisors, pipeline prospects)

•       Develop segment-specific messaging strategies that resonate with high-net-worth luxury travelers at different stages of their journey

•       Design and manage weekly/monthly campaigns

•       Build comprehensive testing frameworks to continuously optimize subject lines, content, timing, calls-to-action, and creative

•       Collaborate with writers, designers, and technical implementers to execute campaigns

•       Manage email deliverability, list hygiene, and compliance with CAN-SPAM, GDPR, and other relevant regulations

•       Optimize performance continuously through A/B testing, segment refinement, and data-driven iteration

Marketing Automation & Nurture Programs:

•       Design and build sophisticated automated nurture journeys for multiple customer lifecycle stages (inquiry, consideration, decision, post-booking, retention)

•       Create behavioral trigger campaigns that respond to prospect actions and engagement patterns

•       Implement advanced HubSpot workflows with segmentation logic, and personalization at scale

•       Develop lifecycle marketing strategies that move prospects through Micato's 12-18 month sales cycle

•       Build re-engagement and win-back campaigns for inactive prospects and past guests

•       Optimize nurture performance based on conversion data and engagement metrics

Analytics, Attribution & Strategic Insights:

•       Build custom dashboards in GA4 that tell the story of email marketing performance and pipeline contribution

•       Track attribution from first touch through booking to understand which campaigns and touchpoints drive conversions

•       Extract actionable insights from complex data and translate them into clear strategic recommendations

•       Monitor and report on email KPIs including engagement rates, conversion rates, pipeline velocity, and revenue contribution

•       Provide data-driven recommendations to leadership on what's working, what's not, and what to do next

•       Conduct competitive analysis and industry benchmarking to identify opportunities and best practices

Cross-Functional Collaboration:

•       Partner closely with Safari Specialists (sales team) to understand lead quality needs and optimize handoff processes

•       Provide strategic insights to agency-managed paid media campaigns based on audience performance data

•       Collaborate on website optimization initiatives with conversion-focused recommendations

•       Work with content team to develop email-optimized messaging that aligns with brand voice

•       Contribute to annual marketing planning and demand generation strategy

Systems & Process Development:

•       Build scalable processes that can grow with the business without proportional resource increases

•       Document email marketing playbooks including segment strategies, campaign types, and best practices

•       Implement HubSpot optimizations to improve workflow efficiency and data quality

•       Research and recommend AI-powered tools for content personalization, testing, and optimization

•       Stay current with email marketing trends in luxury travel, hospitality, and high-consideration B2C marketing

Required Qualifications

Must-Haves:

•       7- 10 years of email marketing experience with demonstrated expertise in both campaign management and marketing automation

•       Expert-level HubSpot proficiency — you've built complex workflows, automated nurture journeys, advanced segmentation, and lead scoring

•       Advanced Google Analytics 4 (GA4) expertise including custom reporting, conversion tracking, attribution modeling, and dashboard creation

•       Strategic thinking— diagnose systemic issues and design comprehensive solutions

•       Experience with long, complex sales cycles (6+ months) in high-consideration or luxury B2C marketing

•       Data storytelling skills — you translate complex analytics into insights and recommendations that resonate with non-technical stakeholders

•       Strong project management and prioritization abilities — you manage multiple campaigns, automation builds, and strategic initiatives simultaneously

•       Excellent written and verbal communication skills — you collaborate effectively across functions and present confidently to leadership

•       Experience building marketing programs during periods of company growth — you understand how to create systems that scale

•       Bachelor's degree in Marketing, Business, Communications, or related field

Strong Preferences:

•       Experience in luxury travel, hospitality, or high-value B2C marketing

•       Understanding of travel advisor/partnership marketing models

•       Proficiency with Power BI, Tableau, or similar data visualization tools

•       HubSpot certifications (Marketing Automation, Inbound Marketing, Email Marketing)

•       Google Analytics 4 certification

•       Experience with marketing attribution and multi-touch attribution modeling

•       Knowledge of CRM systems and sales enablement processes

•       Familiarity with AI-powered marketing tools for content creation, personalization, and optimization

•       Experience with conversion rate optimization and landing page testing

•       Understanding of email deliverability best practices and sender reputation management

Compensation & Benefits:

Salary: $90,000 - $110,000 per year, depending on experience

(Competitive salary reflects the strategic nature and seniority of this role)

Benefits:

•       High-level medical plan with dental insurance and vision plan

•       Generous paid time off

•       Parental leave

•       Travel benefits (including familiarization trips to safari destinations)

•       Professional development assistance

•       Continuing education through workshops, seminars and conferences

•       Remote work flexibility

•       And, most importantly, a great team of people to work with in a mission-driven organization

Schedule: Monday to Friday, 8-hour shift

Work Location: Remote (must be based in United States)

EEO Statement: Micato Safaris is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation or protected veteran status.

Due to the large volume of responses anticipated, we regret that only candidates under consideration will be contacted. No phone calls or emails please.

15 West 26th Street, New York, NY 10010