Senior Marketing Executive

Monroe Consulting Group Malaysia, an executive recruitment firm is partnering with a leading F&B group to hire a Senior Marketing Executive. The Senior Marketing Executive plays a crucial role in developing and implementing marketing strategies to drive brand awareness, customer engagement, and sales growth. This position requires a creative and analytical individual with a deep understanding of marketing principles and a passion for the F&B sector. The Senior Marketing Executive will collaborate with cross-functional teams to execute marketing initiatives and ensure brand consistency across various channels. This opportunity is based in Selangor, Malaysia.

Job Responsibilities:

• Strategy Development: Develop comprehensive marketing strategies aligned with business objectives to promote products and services in the F&B industry.
• Content Creation: Create compelling and engaging content for marketing materials, including social media posts, email campaigns, website content, and print materials.
• Market Research: Conduct market research to identify consumer trends, preferences, and competitive landscape to develop strong marketing strategies and campaigns.
• Content Creation: Coordinate with design team and copy writers to create compelling and engaging content for marketing materials, including social media posts, email campaigns, website content, and print materials.
• Campaign Management: Plan and execute promotions, events, product launches, and marketing campaigns to drive brand visibility and sales, while always ensuring clear communications with other departments.
• Collaboration: Work closely with cross-functional teams, in particular operations, to ensure alignment and support for marketing initiatives.
• Documentation: Prepares SPO, EO, Marketing Calendar, P&L, post-event and marketing activity reports for Management’s review
• Performance Analysis: Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and optimize strategies for maximum ROI.
• Vendor Management: Manage relationships with external vendors, agencies, and partners to support marketing efforts and ensure timely delivery of materials and services

Job Requirements: 

• Degree/Diploma/ Certificates in Hospitality Education / Marketing or Branding equivalent
• Fluent in English. Bahasa Malaysia and Chinese is a plus point
• Understanding of Brand & Outlet concept
• Drive to execute marketing activities – Promos / Events etc.
• Excellent written and verbal communication skills with a creative mindset.
• Strong understanding of digital marketing channels, social media platforms, and content management systems.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Passion for food and beverage industry trends and consumer behavior.
• Detail-oriented with a focus on delivering high-quality work.
• 3 years working experience
• Degree/Diploma/Professional certificates
• *Comfortable to work in non-halal establishment (alcohol is being sold).