Digital Marketing Manager

Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a reputable pharmaceutical distribution company. Our client is seeking an experienced Digital Marketing Manager to lead its e-commerce website operations, digital growth strategies, and performance marketing initiatives. The successful candidate will oversee the company's owned online storefront and campaign microsites, driving customer acquisition, engagement, conversion, and revenue growth through effective website optimization and data-driven digital campaigns. This is a full onsite position based in Quezon City.

Key Responsibilities

1. E-commerce Strategy & Website Optimization

• Serve as the primary owner of the company's e-commerce website and campaign microsites, overseeing their overall strategy, performance, and continuous improvement.
• Develop and implement creative digital campaigns that translate marketing objectives into engaging and conversion-focused online experiences.
• Plan and optimize the end-to-end customer journey, including homepage merchandising, product pages, shopping cart, and checkout processes.
• Identify opportunities to improve website usability, conversion rates, customer experience, and average order value.

2. Website Content & Operations

• Manage the day-to-day operations of the company's owned website, including content uploading, page creation, layout formatting, and promotional updates.
• Oversee the presentation and placement of visual assets, product information, and marketing content to ensure brand consistency and an effective user experience.
• Coordinate with internal creative and content teams to adapt marketing materials for website and digital advertising requirements.
• Collaborate with IT and web development teams to scope, develop, test, and launch website enhancements, integrations, landing pages, and custom microsites.
• Conduct website quality checks to ensure functionality, usability, and optimal performance.

3. Paid Media & Customer Acquisition

• Plan, execute, and optimize paid digital campaigns across search engines, social media platforms, and retargeting channels.
• Manage advertising budgets, bidding strategies, audience targeting, and campaign performance to achieve business objectives.
• Work with creative and content teams to develop and test advertising materials, messaging, and campaign variations.
• Monitor key performance indicators, including Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), conversion rates, and online revenue.
• Identify opportunities to improve campaign efficiency and scale successful digital marketing initiatives.

4. SEO, Analytics & Performance Optimization

• Develop and implement SEO strategies to improve organic search visibility and drive qualified traffic to the e-commerce website.
• Monitor website traffic, user behavior, and campaign performance using Google Analytics and relevant digital marketing platforms.
• Analyze digital performance data and translate insights into actionable strategies to improve traffic, engagement, and conversions.
• Conduct ongoing testing and optimization of website content, user journeys, landing pages, and marketing channels.
• Prepare regular performance reports and recommendations for management.

Qualifications & Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• At least 5 years of relevant experience in digital marketing, e-commerce management, website operations, or performance marketing.
• Hands-on experience managing and updating e-commerce websites using platforms such as Shopify, WooCommerce, Magento, or custom Content Management Systems (CMS).
• Strong understanding of e-commerce operations, website merchandising, UI/UX principles, wireframing, and customer journey mapping.
• Proven experience planning, managing, and optimizing paid digital advertising campaigns across multiple channels.
• Demonstrated ability to drive online traffic, customer acquisition, conversion, and revenue growth through performance marketing.
• Knowledge of SEO best practices, conversion rate optimization (CRO), and website performance management.
• Proficiency in Google Analytics and other digital analytics, advertising, and reporting platforms.
• Experience working with creative teams, content developers, IT personnel, and web developers.
• Strong analytical, creative, and problem-solving skills, with a commercial mindset and results-oriented approach.
• Excellent project management, communication, and stakeholder coordination skills.
• Willing to work onsite in Quezon City.