Marketing Manager

Job Title: Marketing Communications & Growth Manager
Location: Bangkok, Thailand (5 working days/week)

Role Overview
Are you a data-savvy marketing leader who thrives in fast-paced, high-growth environments? A rapidly expanding, market-leading retail and digital brand is seeking a dynamic Marketing Communications & Growth Manager to drive our omnichannel user acquisition and retention strategies.

Stepping into a highly active, young, and energetic marketing ecosystem, you will lead a capable team of six while remaining deeply hands-on with operational execution. You will bridge the gap between high-performing digital lead generation and strategic offline store activations across Thailand, leveraging data analytics and robust CRM systems to maximize customer lifetime value.

Key Responsibilities

• Design and execute integrated marketing communication strategies focused equally on new customer acquisition and maximizing existing user retention.
• Drive end-to-end digital performance campaigns to generate high-quality online leads, seamlessly converting them into physical in-store traffic and phone pick-ups nationwide.
• Develop and optimize customer segmentation frameworks and CRM loyalty programs to encourage repeat business and boost long-term customer value.
• Data-Driven Optimization: Lead growth experiments by planning, executing, and analyzing A/B testing across marketing campaigns, promotional offers, and messaging touchpoints.
• Data Analytics & Insights: Deep-dive into large-scale customer data to extract actionable insights, delivering strategic growth recommendations directly to senior leadership.
• Direct marketing budget allocation, establish performance metrics, and oversee localized marketing events to ensure strong business ROI.
• Actively manage, mentor, and work alongside a junior team of 6 marketing professionals while maintaining a highly collaborative, cross-functional workflow.

Key Requirements

• Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
• P proven experience in Marketing Communications, CRM, Growth Marketing, or Integrated Marketing. Prior experience in rapid-growth Digital, Tech, E-commerce, or data-driven retail sectors is highly preferred.
• A hands-on leader with prior experience managing teams, capable of executing technical tasks alongside subordinates.
• Proficient in data visualization tools, specifically Power BI, to build performance dashboards. Experience working with large-scale customer datasets is required.
• Strong understanding of end-to-end Customer Journeys, performance marketing, and MarTech frameworks.
• Advantageous Skills: Technical capabilities in SQL and/or Python for advanced data manipulation and analytics are a major plus.