Marketing Lead | Financial Services

Marketing Lead | Financial Services
Lead strategy. Drive commercial growth. Shape the future of three distinct brands.
 
Finance One is a growing Australian specialist lender, helping individuals and businesses access tailored finance solutions through a broad range of consumer and commercial lending products. With continued investment in its people, technology and marketing capability, the business is entering an exciting phase of growth and is seeking an experienced Marketing Lead to elevate the function and drive measurable commercial growth.
 
This newly created role offers the opportunity to shape the strategic direction of marketing across three distinct brands, partnering closely with the Executive Leadership Team while leading an established team to deliver initiatives that directly support business performance.
 
The Opportunity
 
Reporting to the Chief Operating Officer, you'll lead a team of three marketing professionals while taking ownership of the marketing strategy across Finance One, Investor Central and Strategic Collections. Approximately 70% of your focus will be dedicated to Finance One, with the remaining portfolio supporting the group's other brands, each servicing unique customer segments with distinct go-to-market strategies.
 
Working across consumer lending, commercial finance, investor services and collections, you'll develop tailored marketing strategies for three distinct brands, balancing long-term brand building with measurable lead generation and commercial performance.
 
This is a role for a commercially minded marketing leader who enjoys being hands-on. You'll work closely with the Executive Leadership Team and National Sales Manager to proactively identify opportunities, understand business priorities and ensure every marketing investment delivers measurable value. Rather than simply responding to briefs, you'll help shape the marketing roadmap, recommend where marketing investment should be directed, improve performance measurement and strengthen the connection between marketing, sales and business growth.
You'll inherit a capable team with strong technical expertise across digital marketing, SEO, websites, content, EDMs and campaign execution, allowing you to focus on providing strategic direction, commercial leadership and ensuring all moving parts work together to deliver measurable outcomes.
 
Key Responsibilities

• Develop and execute integrated marketing strategies across Finance One, Investor Central and Strategic Collections.
• Lead, coach and develop a high-performing marketing team.
• Partner with the Executive Leadership Team and Sales to align marketing investment with business priorities and revenue objectives.
• Drive demand generation, customer acquisition, broker engagement and brand initiatives across both B2B and B2C audiences.
• Oversee digital marketing performance, including SEO, website optimisation, EDMs, content, social media and campaign activity.
• Measure, analyse and optimise marketing investment through data, campaign analytics and ROI reporting.
• Improve lead attribution, marketing reporting and marketing technology capabilities to support informed decision-making.
• Manage external agency relationships and ensure marketing initiatives are delivered to a consistently high standard.
• Ensure all marketing initiatives meet compliance requirements within a highly regulated financial services environment.

About You
 
You'll be an experienced marketing leader who combines strategic thinking with a willingness to remain close to the execution. You're just as comfortable developing the strategy as you are rolling up your sleeves to deliver it, bringing a commercial mindset and a passion for achieving measurable business outcomes.
You'll bring:

• Demonstrated experience in a senior marketing leadership role.
• Experience within financial services, banking, lending, fintech or another highly regulated industry.
• Proven experience developing and executing commercially focused marketing strategies that deliver measurable ROI.
• Strong understanding of digital marketing, lead generation, customer acquisition and marketing technology.
• Experience leading and developing high-performing marketing teams.
• Excellent commercial acumen, with the ability to balance long-term brand investment with revenue-generating initiatives.
• Outstanding stakeholder management skills, with experience partnering closely with executive leaders and sales teams.
• Experience with CRM and marketing automation platforms such as HubSpot or similar will be highly regarded.

Why Join Finance One?
 
This is an opportunity to join a business that is investing in its future and recognises marketing as a key driver of commercial success. You'll have the autonomy to influence strategy, partner with senior leadership and make a genuine impact across multiple brands, while leading an established team and remaining close to the execution.
 
You'll enjoy:

• A newly created leadership role with genuine influence across the business.
• The opportunity to shape the marketing strategy across three distinct and growing brands.
• Direct partnership with the Executive Leadership Team and National Sales Manager.
• A collaborative, high-trust culture that values initiative, commercial thinking and continuous improvement.
• The opportunity to lead an established team while remaining hands-on and making a tangible impact on business growth.

Perigon Group has been exclusively engaged by Finance One to manage the recruitment of this opportunity. All applications and confidential enquiries should be directed to Hayley Morrison at Perigon Group.