Sales Enablement (Digital Tools) - Senior Manager

Refer to attached JD:

We are seeking a senior leader to drive Sales Enablement through digital tools and commercial infrastructure optimisation. This role will lead the design, implementation, and continuous enhancement of sales systems, digital workflows, and performance governance frameworks to improve sales productivity and revenue scalability. The ideal candidate combines strong commercial acumen with hands-on experience building internal sales systems (CRM, contract lifecycle tools, lead-to-cash processes) and driving cross-functional transformation across sales, operations, product, and finance. This is a strategic yet execution-focused leadership role.

Key Responsibilities:
Sales Digital Infrastructure & Systems
● Lead the design and optimisation of end-to-end Lead-to-Cash (L2C) systems.
● Drive CRM enhancement, sales automation, contract lifecycle management, and reporting dashboards.
● Build scalable internal sales tools to improve pipeline visibility and forecasting accuracy.
● Partner with tech teams to translate commercial requirements into system capabilities. 2. Sales Governance & Performance Management
● Establish structured sales operating cadence, performance tracking, and KPI governance.
●Drive data-driven decision-making through pipeline analytics and business diagnostics.
● Implement standardised partner onboarding, risk-control processes, and incentive alignment frameworks.
● Improve sales transparency and accountability through digitised workflows.

3. Commercial Strategy Enablement
● Support commercial leadership in model design, pricing governance, and revenue structure optimisation.
● Standardise go-to-market processes across regions.
● Enable scalable expansion through structured frameworks and measurable operating metrics.
● Identify productivity gaps and drive process optimisation initiatives.

4. Cross-Functional Transformation
● Work closely with Sales, Operations, Finance, and Product teams to align systems and commercial processes.
● Lead cross-border coordination if required.
●Drive adoption of new digital tools through training and change management initiatives. Requirements
● 10+ years of experience in sales operations, commercial strategy, or sales enablement roles.
● Proven experience building or enhancing CRM / Lead-to-Cash systems.
● Strong understanding of sales performance management, pipeline governance, and incentive structures.
 Experience driving cross-functional digital transformation initiatives.
●Strong commercial acumen with ability to translate business strategy into operating frameworks.
● Comfortable working with data analytics and performance dashboards.
● Experience in fintech, technology, telecommunications, or fast-scaling environments preferred.