Regional Sales Manager

Regional Sales Manager (SEA) – Building automation

• Location: Thailand (Remote / Home-Based with Regional Travel)
• Industry: Building Security Technology, Building automation
• Target Segment: Hospitality & Major Hotel Chains (SEA / Asia)
• Reporting Line: Regional Leadership (Singapore HQ)
• Employment Type: Full-time, High-Autonomy Commercial Role

Are you a self-driven, highly accountable commercial leader with a deep network across major hotel chains and hospitality groups in Southeast Asia?
Our client is a global pioneer and premium manufacturer of next-generation smart building automation, electronic systems, and integrated security solutions. Known globally for innovative design and cutting-edge IoT technology, the company operates a lean, agile business model in Southeast Asia, supported by a strong regional headquarters in Singapore.
We are seeking a high-caliber Regional Sales Manager based in Thailand to take full commercial ownership of the hospitality sector across Thailand and the broader region. You will leverage your existing C-suite and regional procurement relationships within major hotel brands to drive business expansion, win key accounts, and establish long-term technology partnerships.

Key Responsibilities

• Formulate and execute business development strategies targeting Tier-1/2 hotel chains, resort groups, hospitality developers, and system integrators across Thailand and the SEA/Asia region.
• Cultivate direct relationships with regional heads of procurement, hotel project developers, IT directors, and engineering leaders to secure technology specifications for new builds and property retrofits.
• Lead the complete sales cycle—from initial consultation and technical presentation to contract negotiation and closing—ensuring maximum commercial profitability.
• Collaborate with regional system integrators, low-voltage (ELV) consultants, and local installation partners to ensure seamless project delivery and customer satisfaction.
• Act as the local market expert, providing accurate pipeline forecasting and strategic market insights directly to the regional management team in Singapore.

What We Are Looking For

• Proven B2B sales/business development experience selling products or service solutions directly into the hospitality sector (e.g., building automation/PMS, building management systems, high-end architectural hardware, or commercial interior solutions). (Note: Candidates strictly from F&B/food consumable backgrounds are not applicable due to differing buyer personas and sales cycles).
• Strong, active connections with decision-makers at major hotel management companies, regional hotel chains, hospitality owner groups, and project consultants across SEA or Asia.
• Demonstrated capability to operate independently in a lean environment, self-managing targets, schedule, and regional travel without local office supervision.
• Comfort presenting technical hardware/software integrated solutions (IoT, cloud access, smart lock technology) to both technical and non-technical stakeholders.
• Business-fluent English and Native Thai communication skills to interface seamlessly with regional leadership and local clients.