Sales Manager, Thailand

The Opportunity
Our client is seeking an experienced Sales Manager to spearhead sales growth, expand its dealer network and strengthen market presence across Thailand.

This is a commercially driven role with significant responsibility for developing the local market, managing wholesale partnerships and driving both sell-in and sell-through performance. The successful candidate will play a pivotal role in building a sustainable distribution network, improving dealer capabilities and identifying new opportunities for market expansion.

Reporting to the Southeast Asia leadership team, this position offers the opportunity to take ownership of a growing market within an established international consumer products organisation.

About the Company
Our client is a globally recognised consumer lifestyle and sporting goods organisation with a strong portfolio of innovative, premium-quality products.
With an established international presence and a commitment to product innovation, customer experience and commercial excellence, the organisation continues to strengthen its distribution network and retail partnerships across Southeast Asia.

Key Responsibilities
Sales & Territory Management

• Develop and execute territory sales strategies to achieve revenue, gross profit and market share objectives across Thailand.
• Establish annual sales plans, forecasts and performance targets for existing and prospective dealer partners.
• Drive wholesale sell-in and support dealer sell-through through effective sales planning, promotional initiatives and product positioning.
• Monitor territory performance, sales volume, product mix and pricing to identify growth opportunities.
• Analyse market trends, competitive activities and customer demand to support commercial decision-making.

Dealer Network Development & Channel Expansion

• Identify, appoint and develop new dealer and retail partners to strengthen market coverage and distribution.
• Develop and implement dealer channel strategies aligned with market opportunities and business objectives.
• Build strong relationships with existing partners through regular business reviews, performance discussions and joint business planning.
• Establish clear sales KPIs and dealer performance standards to improve commercial effectiveness.
• Support dealer capability development through product education, sales training and operational guidance.
• Identify opportunities to increase market penetration and strengthen the company's competitive positioning.

Commercial & Operational Excellence

• Collaborate with regional stakeholders to implement commercial strategies, sales initiatives and operational improvements.
• Monitor dealer inventory, stock replenishment and product availability to support healthy inventory turnover and sales performance.
• Work closely with supply chain and logistics teams to improve order fulfilment, delivery efficiency and service levels.
• Assess dealer financial health, outstanding receivables and commercial risks to ensure sustainable business growth.
• Drive continuous improvement initiatives across sales processes, dealer operations and customer experience.

Performance Management & Stakeholder Engagement

• Conduct regular monthly and quarterly business reviews with dealer partners.
• Prepare sales performance reports, territory analysis and business forecasts for regional management.
• Partner with Marketing, Finance, Supply Chain and other functions to execute market development initiatives.
• Ensure consistent communication and alignment between local dealer partners and regional leadership.
• Represent the organisation professionally and maintain high standards of customer service and brand representation.

Requirements

• Approximately 7–10 years of experience in Field Sales, Territory Management, Dealer Development, Channel Sales or Sales Operations.
• Experience within consumer products, lifestyle, sporting goods, automotive accessories or other dealer-led retail environments would be advantageous.
• Proven track record in developing dealer networks, managing distribution channels and delivering sales growth.
• Strong commercial acumen with the ability to analyse sales performance, profitability, pricing and market opportunities.
• Experience managing wholesale sell-in and supporting retail sell-through performance.
• Good understanding of inventory management, supply chain coordination and dealer replenishment processes.
• Strong relationship-building, negotiation and stakeholder-management capabilities.
• Highly independent, proactive and comfortable managing a geographically dispersed territory.
• Strong analytical and reporting skills, including proficiency in Microsoft Excel and PowerPoint.
• Ability to collaborate effectively with regional teams and adapt to a multicultural business environment.
• Willingness to travel extensively within Thailand and occasionally across the region.
• An interest in cycling, outdoor recreation or lifestyle products would be an added advantage.

What's on Offer

• Opportunity to join an established international consumer products organisation with a strong brand portfolio.
• Significant ownership in developing and expanding the Thailand market.
• Exposure to regional leadership and cross-functional commercial initiatives.
• Opportunity to build strategic dealer partnerships and drive long-term market growth.
• A dynamic and entrepreneurial working environment with opportunities for professional development.

Apply Now
If you are an experienced Territory Sales or Channel Development professional with a strong track record in dealer network expansion and commercial growth, we would be keen to hear from you.


JC
Reg. No. R23116145
BeathChapman Pte Ltd
Licence no. 16S8112