Senior Demand Generation Manager

Op Recruiting ·www.oprecruiting.com

Location Knoxville, TN, United States
Work type Remote
Salary USD 150,000 - 160,000 / year
Type Full time
Level Senior
Source Shazamme
Technology & Software Accepting Candidates
Apply direct

Senior Demand Generation Manager

Location: Remote

About the Opportunity

We are looking for a results-oriented marketing leader to spearhead the pipeline engine for a scaling B2B SaaS organization in the financial technology sector. This is a high-impact role where you will design and execute integrated campaigns specifically tailored to reach decision-makers within the banking, mortgage, and lending industries. If you thrive on building data-driven systems that bridge the gap between marketing activity and realized revenue, this is your next challenge.

Responsibilities

  • Pipeline Architecture: Design and lead a comprehensive demand generation strategy that integrates digital channels, field marketing, and sales-aligned outreach.

  • Multi-Channel Execution: Oversee the performance and optimization of paid search, social platforms, webinars, and lifecycle nurturing to drive high-quality leads.

  • Account-Based Marketing: Develop and refine ABM programs targeting high-value enterprise accounts to accelerate pipeline velocity.

  • Performance Analytics: Utilize attribution models and conversion data to analyze campaign health, ensuring marketing spend is optimized for maximum ROI.

  • Cross-Functional Leadership: Partner with Sales, RevOps, and Product Marketing teams to ensure campaign messaging aligns with sales priorities and organizational revenue goals.

  • Innovation & Automation: Work alongside technical teams to integrate AI-driven workflows and automation tools into the marketing stack for enhanced lead enrichment and process efficiency.

Requirements (Must-have)

  • B2B SaaS Expertise: 5 to 8+ years of dedicated experience in demand generation specifically within the software-as-a-service sector.

  • Revenue Accountability: A documented history of meeting or exceeding pipeline and opportunity creation targets.

  • Full-Funnel Proficiency: Deep understanding of the entire customer journey, from initial digital touchpoints to sales conversion.

  • Strategic Collaboration: Extensive experience working in lockstep with Sales and Revenue Operations teams.

  • Analytical Rigor: Proficiency in managing marketing budgets and using data to drive testing, iteration, and scaling decisions.

Preferred Qualifications (Nice-to-have)

  • FinTech Background: Previous experience marketing to credit unions, banks, or mortgage lenders is highly desirable.

  • Certified Expertise: Familiarity with ABM platforms and certifications in Google Ads, SEO, or major marketing automation platforms (e.g., HubSpot).

Compensation & Benefits

  • Competitive base salary and comprehensive benefits package.

  • Health insurance coverage.

  • 401(k) retirement plan with company matching.

 

#LI-ML1

 

Frequently asked questions

Who is hiring for the Senior Demand Generation Manager role?
Op Recruiting is hiring for the Senior Demand Generation Manager position, a Shazamme client. Apply directly on the employer's career site.
Where is the Senior Demand Generation Manager job located?
The Senior Demand Generation Manager role with Op Recruiting is based in Knoxville, TN, US. The role is remote-friendly.
Is the Senior Demand Generation Manager role remote?
Yes — the Senior Demand Generation Manager position at Op Recruiting is remote. Candidates based in US are preferred.
What does the Senior Demand Generation Manager role pay?
Op Recruiting lists the Senior Demand Generation Manager role at USD 150,000–160,000 per year.
Is the Senior Demand Generation Manager role full-time or contract?
This is a full time position at Op Recruiting.
What experience level is the Senior Demand Generation Manager role?
The Senior Demand Generation Manager position is aimed at senior-level candidates.
How do I apply for the Senior Demand Generation Manager role at Op Recruiting?
Apply directly on Op Recruiting's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.
Apply direct