General Manager PlantJuice & Agricultural Products

The Company:
Pacific Bio is an Australian innovation company delivering nature-based solutions at commercial scale across wastewater management, agriculture and biofuels. Known for world-first technology and practical market applications, the business combines scientific capability with a clear focus on affordable, commercially sustainable outcomes.

PlantJuice is an emerging agricultural products platform linked to Pacific Bio’s RegenAqua technology, which produces macroalgal biomass for use as feedstock. With trials, technical evidence and production capability providing a strong foundation, the business is ready for a commercially driven leader to build demand, convert opportunities and create a scalable revenue stream.

The Position:
Reporting directly to the Chief Executive Officer, the General Manager – PlantJuice and Agricultural Products will build an emerging platform into a material, revenue-generating business. This is a hands-on growth role with a strong commercial focus: creating demand, winning customers, developing channels and turning successful trials into repeat sales.

• Develop and execute the go-to-market strategy across direct, channel and strategic accounts.
• Lead business development from customer prospecting and trials through to conversion and repeat sales.
• Build the sales pipeline, pricing, forecasts and commercial performance measures.
• Turn scientific and field-trial evidence into compelling customer propositions and practical product recommendations.
• Align production, inventory and delivery with market demand in partnership with RegenAqua and operations teams.
• Own the business plan and budget, while building the capability required for sustainable growth.

Success will be defined by early market prioritisation, a quantified sales and trial pipeline, sound pricing and margin logic, active customer acquisition and a reliable production-to-customer rhythm.

The Person:
To be successful in this highly rewarding but challenging opportunity, you will be commercially driven and combine market credibility with an entrepreneurial, sleeves-rolled-up approach. You will bring senior sales or commercial leadership experience in agricultural inputs, biologicals, biostimulants, crop nutrition, specialty fertilisers or a closely related sector, together with a record of delivering results and growing revenue.

• Strong knowledge of Australian agriculture, crop cycles, grower economics and purchasing drivers.
• Proven success building sales, distribution channels and strategic partnerships.
• Technical literacy and the ability to convert scientific, agronomic and trial data into practical commercial propositions.
• Sound financial capability across pricing, margin, forecasting, budgeting and channel economics.
• Working exposure to production, manufacturing, supply chain and logistics.
• Experience building a business, team or systems in a start-up, scale-up or fast-growth environment.
• The judgement and energy to move comfortably between customers, technical detail, strategy and execution.

Melbourne based, the position requires regular interstate travel to customers, agricultural regions and Pacific Bio operating sites. Tertiary qualifications in agriculture, agribusiness, business or a related discipline will be highly valued; however, demonstrated commercial leadership and business-building success will carry greater weight.

This is a rare opportunity to lead the commercial development of an innovative agricultural products platform with the potential to deliver strong customer outcomes, meaningful growth and positive environmental impact.

For further information or a confidential discussion, please call Mick Hay on 1300 380 701. Applications via www.rimfireresources.com.au