CRM & Marketing Specialist (Klaviyo)
Arkadia Search ·www.arkadiatalent.com.au
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The opportunity
Our client is an iconic Australian luxury fashion house with a loyal, global community, selling through its own online storefronts, boutiques and wholesale partners. They're moving from calendar-led broadcasting to communications shaped by what each customer actually wants, and this role sits at the centre of that shift.
As the day-to-day owner of Klaviyo, you'll build, fix and scale the automated email and SMS journeys that turn first-time buyers into repeat customers and bring lapsed customers back, working closely with the data, ecommerce, retail and clienteling teams.
What you'll do
Our client is an iconic Australian luxury fashion house with a loyal, global community, selling through its own online storefronts, boutiques and wholesale partners. They're moving from calendar-led broadcasting to communications shaped by what each customer actually wants, and this role sits at the centre of that shift.
As the day-to-day owner of Klaviyo, you'll build, fix and scale the automated email and SMS journeys that turn first-time buyers into repeat customers and bring lapsed customers back, working closely with the data, ecommerce, retail and clienteling teams.
What you'll do
- Own and optimise core flows: welcome, browse and cart abandon, back-in-stock, post-purchase, win-back and VIP
- Design journeys for the moments that matter most, especially converting first-time buyers into second purchases
- Build cross-flow logic properly, including frequency caps, suppression rules and exit/re-entry conditions
- Create behavioural segments and use dynamic content and product feeds so every send feels personal
- Run a structured testing programme across subject lines, creative, timing, offers and journeys
- Report on revenue, conversion, repeat purchase rate and retention, not just opens and clicks
- Own QA and compliance (Spam Act, Privacy Act and international equivalents), and keep the account healthy with clean data and documented logic
- Keep every email and SMS unmistakably on-brand, from tone to design
- 5+ years in email, CRM, lifecycle or marketing automation, ideally in fashion, luxury, beauty or DTC ecommerce
- Deep, hands-on Klaviyo experience, including complex flows, segments and dynamic content (essential)
- Experience connecting Shopify and retail data into an ESP
- A track record of lifting retention, repeat purchase or lifetime value
- Analytical confidence and the ability to turn data into action
- A genuine eye for design and brand, and an understanding of why tone matters in luxury
- Meticulous attention to detail, with the ability to juggle multiple journeys at once
- Nice to have: CDP, clienteling or omnichannel retail data experience, multi-market programmes, basic HTML/CSS, SQL
Frequently asked questions
Who is hiring for the CRM & Marketing Specialist (Klaviyo) role?
Arkadia Search is hiring for the CRM & Marketing Specialist (Klaviyo) position, a Shazamme client. Apply directly on the employer's career site.
Where is the CRM & Marketing Specialist (Klaviyo) job located?
The CRM & Marketing Specialist (Klaviyo) role with Arkadia Search is based in Sydney CBD, NSW, AU.
Is the CRM & Marketing Specialist (Klaviyo) role full-time or contract?
This is a full time position at Arkadia Search.
What experience level is the CRM & Marketing Specialist (Klaviyo) role?
The CRM & Marketing Specialist (Klaviyo) position is aimed at mid-level candidates.
How do I apply for the CRM & Marketing Specialist (Klaviyo) role at Arkadia Search?
Apply directly on Arkadia Search's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.