Digital Marketing Manager
Arkadia Search ·www.arkadiatalent.com.au
Apply direct
About the Company
They are fast-scaling, PE-backed business operating in the property and travel technology space, managing a large national portfolio built through a series of acquisitions. Right now, that portfolio runs across fragmented systems inherited through M&A, before they can execute an effective national marketing strategy, we need to build the foundation underneath it.
The marketing function is entering an exciting build phase and they're looking for a Digital Marketing Manager to help lead the charge.
About the Role
This is a genuine build-phase seat, not a pure campaign execution role. Your first 6-12 months will be spent laying the groundwork, domain migration, website rebuild, and building out the data and CRM infrastructure that the business needs before it can market effectively. Once that foundation is in place, you'll move into owning national and local campaign execution across multiple audiences.
You won't be doing the technical build yourself, you will work closely with the technology team, but you'll be the digital marketing voice in the room, shaping what "good" looks like, choosing the right tools, and making sure the foundation is built with commercial marketing outcomes in mind.
What You'll Be Doing
About You
They are fast-scaling, PE-backed business operating in the property and travel technology space, managing a large national portfolio built through a series of acquisitions. Right now, that portfolio runs across fragmented systems inherited through M&A, before they can execute an effective national marketing strategy, we need to build the foundation underneath it.
The marketing function is entering an exciting build phase and they're looking for a Digital Marketing Manager to help lead the charge.
About the Role
This is a genuine build-phase seat, not a pure campaign execution role. Your first 6-12 months will be spent laying the groundwork, domain migration, website rebuild, and building out the data and CRM infrastructure that the business needs before it can market effectively. Once that foundation is in place, you'll move into owning national and local campaign execution across multiple audiences.
You won't be doing the technical build yourself, you will work closely with the technology team, but you'll be the digital marketing voice in the room, shaping what "good" looks like, choosing the right tools, and making sure the foundation is built with commercial marketing outcomes in mind.
What You'll Be Doing
- Support the migration from a legacy domain to a new national domain, working closely with the technical team to protect SEO equity through the transition
- Play a key role in the website rebuild project, site architecture, and platform decisions
- Help stand up a proper CRM and centralised data layer, the business currently has no single source of truth for its customer database, so this is genuinely ground-up work
- Working with the internal insights team to connect valuable portfolio-level data back to customers in a meaningful way
- Have a seat at the table on martech tool selection (CRM platform, marketing automation, etc.) — you don't need to build it, but you need to know what "good" looks like
- Own execution of national marketing campaigns across performance channels (paid social, search, programmatic)
- Run local/regional campaigns tailored to different markets, this is a business with genuine geographic nuance, where messaging that works in one state may be completely wrong in another
About You
- Solid experience in a digital marketing management role, ideally gained in a scale-up, startup, or high-growth environment, comfort with ambiguity and a "build it as we go" mindset is essential
- Exposure to CRM platforms (HubSpot or similar) and an understanding of what a modern martech stack should look like, even if you haven't built one yourself
- SEO fundamentals, particularly around site migrations and protecting search equity through a domain or platform change
- A commercially minded approach, able to think about lead generation and audience segmentation, not just channel execution
- Comfort operating semi-autonomously in a hybrid/remote team, this isn't a role for someone who needs to be managed closely
- Franchising, multi-site, or portfolio-based business experience is a genuine plus
- Excellent communication and stakeholder management skills
- The ability to manage multiple projects and deadlines in a fast-paced environment
Frequently asked questions
Who is hiring for the Digital Marketing Manager role?
Arkadia Search is hiring for the Digital Marketing Manager position, a Shazamme client. Apply directly on the employer's career site.
Where is the Digital Marketing Manager job located?
The Digital Marketing Manager role with Arkadia Search is based in Sydney CBD, NSW, AU.
Is the Digital Marketing Manager role full-time or contract?
This is a full time position at Arkadia Search.
What experience level is the Digital Marketing Manager role?
The Digital Marketing Manager position is aimed at mid-level candidates.
How do I apply for the Digital Marketing Manager role at Arkadia Search?
Apply directly on Arkadia Search's career page via the Apply button on this listing. ZammeJobs links straight through to the employer's ATS — no third-party form, no resume database.